One sure way to build an audience
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

One sure way to build an audience

March 8, 2024

by Tony Vidler  CFP logo   CLU logo  ChFC logo

As more professionals lean more on social media  as an integral part of their marketing a common question is “how do I get more people following me?“.  How do you guild an audience in other words.

There are a lot of ways to create an audience of course, but there is one method which doesn’t get spoken of very often because it sounds so creepy.


There is definitely bad stalking out there in the world, and I am definitely not suggesting that.  But there is also good stalking too….in the business sense.  One might even call it “target marketing” in a way….VERY targetted.  Stalking in the ethical and commercial sense is simply about being the person who shows interest in another person first…before social media we might even have called that “making friends”.

In this quick video I discuss stalking – which is a very provocative word I know – as a tactic for building an audience in social media…but really we are just talking about working out who you want to known to and then being the first to move in making new friends.  And THAT is ok.

…watch the video to learn more… 

You might also be interested in this related article:
It’s A “No-Brainer”: You Should Already Be Using Digital Marketing
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