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Build An Audience Through Twitter
by Tony Vidler        Instead of “prospecting” shift the thinking to how to build an audience if you want a pool of potential future clients who might engage you.  That is one of the main factors in creating ongoing demand for advisory services in todays world.   Consumers are choosing when and how to engage, […]
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take-a-look-at-twitter
Take a look at Twitter if you want new ideas
by Tony Vidler        If you want new ideas for how to develope your business or inspiration for your own content marketing then you really should look at Twitter.  It is a platform that many advisers have simply ignored as far as I can see, but it is well worth taking a look at.   […]
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Using Facebook For Business: Where’s the line?
by Tony Vidler        Many advisers wanting more customers are hesitant about using Facebook for business as they struggle to figure out where the line is between being social and being commercial and being too personal.  Understandable really…it IS a blurry area for everyone, including the consumers who don’t really go to Facebook for business […]
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cold-calling-is-dead
Cold calling just ain’t social enough
by Tony Vidler        “Advisers are finding success using social sites to cull prospects, build their brand, communicate with clients and improve their referral network”    Apparently some 85% of advisers in the US are now actively using social media, and while I am mildly surprised by this result as it is higher than I […]
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socialising with clients
Socialise With Key Clients And Get More Business
by Tony Vidler        We know intuitively that when we socialise with key clients it builds trust and ultimately we get more business. More conversations create more opportunities, right?   What we don’t know though is how much more business it leads to…so we often wonder how much more we should socialise with key clients, […]
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not-creative
An easy way to create content when you don’t feel creative
by Tony Vidler        Building an engaged audience of future prospects requires us to create content in todays environment.  We need to feed the search engine machines, and we need to continually deliver content which educates or empowers those with whom we wish to do business.  They take time to decide who to choose to […]
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found-by-prospects-on-twitter
There are prospects for you on Twitter
by Tony Vidler        Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you. There are prospects for you on Twitter…   Because Twitter is full of prospects who are engaged.  That is one of […]
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Get better marketing results by using what’s in your hand
by Tony Vidler        Every adviser wants better marketing results – no matter how good the existing results are. We want more, because in more or better marketing results lies the ability to leverage our businesses.  Yet in the constant search for more or better many advisers are overlooking the thing in their hands: their […]
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marketing your reputation
What The Kardashian’s Can Teach Us About Reputation Marketing
by Tony Vidler        For many successful advisers their reputation is the critical marketing success factor in their careers.  And who has done reputation marketing – or “famous just for being famous” – better than the Kardashians?   Reputation in professional services often drives more recommendations or referrals that lead to new business than practitioners […]
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social-media-friend-request
To Friend or Not-Friend With Clients on Social Media?
by Tony Vidler        Connecting with clients on social media can lead to closer relationships and even genuine friendships , which equals greater lifetime value of the client, right?  But then….it can kill professional client relationships too.   So what is the right thing to do when it comes to befriending clients on social channels; […]
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