Quick Tips Videos

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 306 other followers

sidebar_tony
Facebook: 7618628, Twitter: 14026, LinkedIn: 689
Know and Use the Principles Of Influence Deliberately
by Tony Vidler        One of the most important pieces of work for professional advisers in the last 3 decades would have to be Robert Cialdini’s Principles Of Influence. Essentially he has distilled the lessons of human behaviour into a relatively small group of principles which most humans are influenced by.  There are exceptions of […]
Read more.
The easiest content-creation idea in the world!
by Tony Vidler        Even when advisers finally buy into the need to engage patiently with prospects the content creation required to feed an engagement marketing system worries them.  Creating content seems to be so hard for so many, which is odd because professional advisers are masters of creating content.  They do it every day […]
Read more.
Be Prepared To Get The 80% Of Practice Revenue That Is Just Waiting For You
by Tony Vidler         You know that there is a good chance that something like 80% of your practice revenue will come from about 20% of your clients…but do you leave that to chance?   We are talking about your best clients of course being that 20% who produce the lion’s share of the income, […]
Read more.
Get The Right Advisers “On Board” For Your Business
by Tony Vidler        The step from running a small advice business providing a good lifestyle to running a practice that leverages your time and processes is bringing in outside expertise – or appointing an Advisory Board. Putting together the right Advisory Board for your business does take a little work, but is perhaps not […]
Read more.
2 things to look for when hiring a Virtual Assistant
by Tony Vidler        As cost pressures mount and margins decrease for many professional service firms they are increasingly looking to hire “virtual” staff.  That is, staff who are not necessarily permanently on the payroll, and definitely not permanently on the premises needing “housing”.   India and the Philippines are probably leading the charge in […]
Read more.
How to do client video testimonials the right way!
by Tony Vidler        Testimonials are good for business – but we all know that. Video testimonials are even better for business – and not everyone has got THAT yet. Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far more […]
Read more.
The Value of GETTING Good Advice
by Tony Vidler        If you believe in the value of advice, then it makes sense to believe in the value of getting advice for yourself – or rather, for your business. Nearly every small business can benefit from having a robust governance structure providing strategic input (and insight), additional skills, accountability and excellent risk […]
Read more.
Yin and yang of modern marketing
How To Blend Old AND New Marketing Methods: An Example
by Tony Vidler        Old, traditional, marketing methods….or new, modern, methods? Which is best?   Neither are “best”…and both can be pretty effective.  Using the best of both simultaneously though can be fabulous.   Traditional marketing methods mixed with modern technology, data-driven insights and delivery platforms can be extremely effective…in fact using everything is absolutely […]
Read more.
how many leads do you need for your marketing
Do you know what you actually need from your marketing?
by Tony Vidler        It might seem like a dumb question: but “How many leads do you need?”   One of the most common questions I get asked is “what sort of marketing should I be doing?”…and my response is “well, how many leads do you need?”   Here’s the point: you can’t begin to […]
Read more.
get quick wins from your marketing
3 things your marketing message must do to get quick wins
by Tony Vidler        “Long term marketing ideas are great, but what do I need to do to get some quick results?”   A fair question…sometimes we need our marketing message to produce some pretty quick results – which it can do if you get 3 things right.   In this weeks Quick Tips video […]
Read more.