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not-creative
An easy way to create content when you don’t feel creative
by Tony Vidler        Building an engaged audience of future prospects requires us to create content in todays environment.  We need to feed the search engine machines, and we need to continually deliver content which educates or empowers those with whom we wish to do business.  They take time to decide who to choose to […]
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how-much-should-you-give-away
How much Know-How should you give away for free?
by Tony Vidler        It is difficult to work out how much of your expertise or know-how you should give away for free isn’t it? Most professionals give away free hours as part of their marketing to try and engage new clients, and in some professions even give away entire services which have become commoditized, […]
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found-by-prospects-on-twitter
There are prospects for you on Twitter
by Tony Vidler        Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you. There are prospects for you on Twitter…   Because Twitter is full of prospects who are engaged.  That is one of […]
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engage-facebook-fans
How to engage your Facebook fans
by Tony Vidler        The biggest social media platform on the planet – everyone is there. So how best to engage with all these potential Facebook company page fans who just might one day become clients, or at the very least become advocates?   Professional services firms seem to struggle more than most  other businesses […]
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visual-aids-in-advice
Use Visual Aids To Create Better Advice Engagement
by Tony Vidler        Advisers try to create simplicity from complexity, and the most effective way of doing that is to use visual aids. They create quicker understanding and better engagement simply because most people find it easier to comprehend new or difficult information when it is presented visually.   We all know from personal […]
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marketing your reputation
What The Kardashian’s Can Teach Us About Reputation Marketing
by Tony Vidler        For many successful advisers their reputation is the critical marketing success factor in their careers.  And who has done reputation marketing – or “famous just for being famous” – better than the Kardashians?   Reputation in professional services often drives more recommendations or referrals that lead to new business than practitioners […]
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build-strategic-alliance
Looking beyond the obvious for strategic alliance partners
by Tony Vidler        Great alliances with other businesses will enhance your brand and put you in front of  more ideal prospects that you don’t have to find yourself.  That is really the key benefit of having strategic alliance partners.   There is a tendency however for most advisers to go after the same sort […]
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How to create engaging conversations
by Tony Vidler        Creating engaging conversations with people you don’t know well, or who feel they don’t know you well enough, is difficult.  It can be even more difficult when they are guarded…thinking maybe that you are just there to sell them something.   You can engage even the most guarded and difficult prospects […]
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building-centres-of-influence
Are You PLANNING To Build Influencers?
by Tony Vidler        For an industry focused on planning, advisers have a tendency to forget planning how they will build their influencers.   I know that sounds like a heck of a generalisation, however it is one founded upon my own experience with advisers. Developing a centre-of-influence is often approached enthusiastically and with all […]
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subject-lines-are-headlines
The Formula For Writing Winning Headlines
by Tony Vidler        Coming up with a winning headline or subject line is the first objective when writing for clients or prospects.  Anything else we have to say in the body of the message just doesn’t really matter if we can’t get their attention and engagement first.   Whether we are writing for a […]
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