digital engagement Archives

The easiest content creation idea in the world!

by Tony Vidler Even when advisers finally buy into the need to engage patiently with prospects the content creation required to feed an engagement marketing system worries them. Creating content seems to be so hard for so many, which is odd because professional advisers are masters of creating content. They do it every day […]

Just a little different is enough to stand out

by Tony Vidler In order to be different, and stand out in a positive way in a crowded and noisy marketplace, it pays to do things a little differently to your key competitors. But just “A little differently” doesn’t mean you have to be radical. The first step in working out how and where to […]

When To Take Online Engagement Offline

by Tony Vidler A frequently asked question by professionals using digital marketing is “how, and when, do I take the online engagement offline into the real world?” Let’s assume for the exercise that you have made a new connection on Linked for example. Often professionals will make new connections and then wonder what to […]

How To Crack The Content Creation Conundrum

by Tony Vidler Content Creation appears to be the Number 1 barrier for professionals wanting to use digital marketing tactics. Inevitably I seem to hear “……Yeah, I think social media would be useful….but I have nothing to write about and nothing to say….“ Creating content is an issue. Just as big an […]

6 Steps to becoming the “Go To” Adviser

by Tony Vidler “The modern sales professional doubles as an information concierge – providing the right information to the right person at the right time in the right channel. Socially surround your buyers and their “sphere of influence”…” Jill Rowley; Oracle. The phrase “information concierge” captures the essential strategy for professional positioning […]

For Converting Prospects Patience Pays Off!

by Tony Vidler Converting prospects is no longer about sales technique, it is about patiently engaging and educating and matching their timeframe. But being a lot more patient than ever before pays off with higher value clients who stay longer. But how patient do you have to be? Research consistently shows that […]

Figure Out Where To Compete In “Online Search”

by Tony Vidler Online search matters for every professional today, no matter what sort of practice they are trying to build or what type of clients they are trying to attract. It matters even if you think you aren’t using digital marketing tactics. Because even if you are marketing in traditional (offline) […]

Taking advantage of Online Reviews

by Tony Vidler Online reviews of virtually everything – including professional advisers – are now part of the landscape. You can choose it ignore them, but they won’t ignore you. Consumers are used to leaving their opinion about their service experience on LinkedIn, Facebook, Tripadvisor and a thousand others…and they will increasingly leave […]

We should be using more video with email

by Tony Vidler If you aren’t using video with email to educate and engage clients and prospects yet, why not? It seems an odd thing with everyone having smart phones that can take high quality video’s on the spot, and with everyone also drafting and sending perhaps a 100 emails a day, but […]

Taking Charge Of Our Digital Moments Of Truth

by Tony Vidler So much is done via digital engagement today by our clients and prospects that there literally hundreds of “digital moments of truth” for our practice on a daily basis. A “moment of truth” is that instant during interaction with our firm when a customers expectations are tested. The rise of digital interaction […]

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