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Crisis Communications: Sending Virtual Hugs
by Tony Vidler        ok…maybe it isn’t appropriate for professionals to actually send virtual hug memes.  But then, maybe it is.  It all depends on the relationship you have with the client doesn’t it?  For some it might indeed be right….but that isn’t really the point of this article. It is the concept of “sending virtual […]
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The Words We Choose To Use Have Power
by Tony Vidler        If we want to give ourselves the best chance possible of influencing clients and prospects to change course, which is what professional advice is all about really, then there is no doubt that the words we choose to use can make an enormous difference. Enough experts have done enough research over enough […]
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Creating A Value-Based Strategy
by Tony Vidler        One of the toughest things for professional services firms to do – especially those that operate in the advice space – is settle on a strategy to guide the decisions in building the business. It is helpful to consider strategy from a very broad perspective to begin with, and settle on […]
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Time Management Problem? Try Planning Your "Perfect Week" To Begin With…
by Tony Vidler        Why is time management such an issue for professionals when they are good at planning? We can take it as a given that financial advisers and financial planners are good at planning generally.  And they are very good at operational planning, which is that stuff that often gets referred to as […]
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Want Prospects To Open Up? Learn from the Pro’s who make millions doing it for a living…
by Tony Vidler        We need prospects to open up if we are to to do our jobs well and help them as much as possible.  That takes a bit more thought and skill than merely flicking between open and closed questions. In today’s world with it’s much greater emphasis upon individual opinion and with our […]
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You Need A “Tight 5” For Ongoing New Business Success
by Tony Vidler        You want new business and new clients, right? When it comes to building an audience of influencers, advocates, raving fans and interested spectators who will all send business your way, it all begins with having your own Tight 5.  If you follow rugby you probably know where I am heading straight away, […]
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Content for your marketing has never been easier…just get it delivered.
by Tony Vidler        Content marketing is resonating with financial advisers but many still struggle with working out what content to share, and most still think they have to create it all themselves.  Yet getting content for your marketing has never been easier.  So it shouldn’t be the barrier to improving, or increasing, engagement that many […]
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How to validate your preferred solutions
by Tony Vidler        Most experienced advisers have preferred solutions that they go to first.  But the variety of preferred solutions from those very good  advisers often concerns regulators and industry observers…and that’s usually because there is a process lacking for validating those preferences. Everyday the situation arises where one adviser recommends Company A as a […]
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The Case Study is an incredibly powerful (and under-utilised) Adviser marketing tool
by Tony Vidler        The case study is without doubt one of the most effective marketing tools a professional can use today as clients demand more and more content which engages them and highlights expertise.  It is one of the more powerful marketing tools for professionals services, and appears to be largely ignored by professionals. It […]
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Change Is The New Normal For Financial Advice Businesses
by Tony Vidler        Financial advice is not going through some changes; constant change is the new normal.  Whatever regulatory stuff you are going through now in your particular jurisdiction will not be an end to it.  It will be ongoing.  More importantly though, compliance and regulation are not the important constant challenge for financial advice […]
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