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prospecting
How to use the business you DON’T want to do to get the business you DO want
by Tony Vidler        We all want to get more business, but we want to get the right sort of business for ourselves or our firm naturally.   Once you have figured out what sort of business it is you do want to get you have (by default) figured out the areas of advice that […]
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lead-generation
2 Things To Do For Social Media Lead Generation
by Tony Vidler        When it comes to using social media for lead generation it would appear that the majority of professionals still have reservations about the effectiveness of it as a marketing strategy.  Yet, everyone they know uses social to connect, research, engage and decide on future actions.   It is clear that consumers […]
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what-is-good-content
What is “Good” Content To Use In Your Marketing?
by Tony Vidler        With prospects taking longer than ever to convert into clients, “good” content has become king as that is what keeps them engaged as they move along their buying journey.  Notice I said “good” content…..not just any old content.   But what is “good”?  Content which is good is the content which […]
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sales-marketing-for-financial-advisors
Big Ticks: Best Stories For Professionals This Week
by Tony Vidler         Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read, as they […]
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content-for-lead-generation
Which content works best for Lead Generation?
by Tony Vidler        Lead Generation is the goal of content (or engagement) marketing.   The effort and time invested in producing, sourcing and delivering content to an audience of potential future clients has a single purpose, and that is to move them closer to wanting to do business with you.   The question which […]
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content-marketing
Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler        One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods.   As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
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trade-show-prospecting-tips
10 Top Tips for Trade Show Prospecting
by Tony Vidler        Trade show and expo’s are potentially fabulous sources of qualified prospects if you are clear about who your target market is.   A trade show focussed on “Big Boys Toys” where it is all about luxury items and cool gadgets for people with more money than they know what to do […]
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best-ideas-for-professionals
Big Ticks: The Best Stories For Professionals This Week
by Tony Vidler         Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read, as they are […]
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advertising for lead generation
Is Advertising For Lead Generation Dead?
by Tony Vidler        I’ve been running a terribly unscientific survey to find out if advertising for lead generation is dead for todays advisers.  Basically the deeply analytical process has consisted of asking advisers continually for the last year whether they are doing any advertising, and whether they are getting any new enquiries from it. […]
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get noticed by your prospect
5 EASY Ways To Use Social Media To Get Noticed By Your Prospect
by Tony Vidler        Advisers keep saying that they struggle to get noticed by their ideal prospects. Advisers also keep saying that they can’t see the point of social media.   Uhhhmmm….maybe the thing they can’t see the point of is the very thing that will fix the other thing?     Let’s say you […]
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