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Financial Adviser Marketing: Creating Ghost Town’s?
by Tony Vidler        I found this cartoon ages ago and I love it because it so accurately describes a huge marketing mistake that I keep seeing when it comes to financial adviser marketing:   Enormous effort and resource is put into creating wonderful websites, facebook pages and blogs…..then……nothing!   While there is an excellent […]
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The Madness of Creating Videos Without a Master Plan
by Tony Vidler        A little while ago I participated in a survey on marketing by financial advisers internationally.  The results were intriguing in that clearly there is widespread recognition by advisers of the importance and effectiveness of creating videos as a communication and marketing medium, however there is a disconnect too as the majority […]
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When To Take Online Engagement Offline
by Tony Vidler        A frequently asked question by professionals using digital marketing is “how, and when, do I take the online engagement offline into the real world?”   Let’s assume for the exercise that you have made a new connection on Linked for example.  Often professionals will make new connections and then wonder what […]
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4 Ways to make your emails effective marketing tools!
by Tony Vidler        There is no doubt that the most frequently used method of business communication today is still email.  One could go so far as to say it is still the dominant digital marketing medium. It begs the question “why don’t more professionals put more effort into making it a central part of […]
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You know it is time to review the marketing plan when…
by Tony Vidler        It seems advisers think this is the time of the year to review their marketing plan…but perhaps any time of the year is the “right” time to review it?   The “right time” to review your marketing plan is when it isn’t providing the results you wanted, or needed in your […]
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Does Social Media ACTUALLY work for financial advisers?
by Tony Vidler        It seems the question is still being asked by most advisers on social media: does it actually work in growing an advisory business?   Remarkably, most professionals that I meet and talk to still consider social media to be some sort of “teenager or millennial thing”, or “something which doesn’t seem […]
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How to influence clients with “Social Proof”
by Tony Vidler        One of the primary functions of the professional adviser is to influence people to make change.  Or sometimes, influence them not to change things.   Our role is to manage client behaviour to help generate the desired outcomes that clients want.  We must get them to act, or not act, in order to […]
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Know, Like or Trust? Where do you start?
by Tony Vidler        By now pretty much everyone has got the mantra that people do business with people that they know, like and trust, but which comes first?  Where do you start on building that presence, or relationship? Simple questions perhaps, however when you are first meeting prospective clients and know full well that you […]
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One sure way to build an audience
by Tony Vidler        As more professionals start to tap into the power and reach of social media a common question is “how do I get more people following me?”     There are a lot of ways to create an audience of course, but there is one method which doesn’t get spoken of very […]
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It’s a No Brainer: You should already be using Digital Marketing
by Tony Vidler        I still have conversations with advisers about whether they should be using digital marketing. There are a lot of financial advisers still sitting on the fence when it comes to incorporating digital into the marketing mix, but it really is a no brainer.   The perpetual marketing challenge is to get […]
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