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Get Writing To Leverage Your Brand
by Tony Vidler The problem with most prospecting and lead generation activities for most firms is that they are aimed at capturing one prospective client at a time. There is no leverage in these efforts. Writing introduces leverage, whereby the same effort results in multiplication of impact. It is simple maths – if […]
Your Philosophy MIGHT Be Your Real Point of Difference
by Tony Vidler Advisers often struggle to articulate their point of difference, yet they usually can easily express well thought out beliefs and philosophies about money and planning. So most advisers think carefully about such things and build up a philosophy based upon their formal learning and real world experience that shapes their advice […]
Presenting Professional Collaboration to Clients Simply
by Tony Vidler Consumers increasing need solutions which require collaboration between professionals, and while plenty of suggestions can be found about how to collaborate with others from other professions, there is not quite so much suggestion about how to collaborate successfully with professionals from within the same sector. Consumers usually want fairly straightforward […]
Outsourcing: Can that “expert” actually walk the talk?
by Tony Vidler They say that the easiest people to sell to are the people who sell for a living, and there is a bit of truth to that. Who the advisers turn to for advice in their business affairs often astounds me. Nowhere is this more true than when it comes to […]
Why Professionals struggle to get referrals consistently
by Tony Vidler Getting referrals consistently is how many great advice businesses achieve systematic growth. “Consistently” is the key word that should be linked to “growth” here…and some research a little while ago in Australia highlighted why so many firms struggle with this. It is because they are not systematic in their approach […]
The 9 Essentials Of Your Value Proposition…in 9 Seconds
by Tony Vidler There are 9 things you have to nail in only about 9 seconds if you want your value proposition to be truly effective. Sound impossible? It’s tough to craft a great value proposition that hits all 9 things….but it is definitely not impossible. In this quick video we talk […]
by Tony Vidler What financial advisers do is valuable, but it is often not compelling. Retirement is so far away…there’s plenty of time to do stuff, right? Insurance is important, but I’m probably not going to actually need it for a few years yet, right? And on it goes…we battle a lack of urgency […]
An easy way to get noticed in a busy world by Prospects
by Tony Vidler You often have to do something different to cut through the market noise and get noticed. In the digital age it can be remarkably effective to go low-tech, and re-visit some of the old ways. There is little doubt that very few people invest the time in creating and delivering […]
5 basic tips for helping your next customers find you
by Tony Vidler In a perfect world customers would find you, rather than you having to find them. The world is never entirely perfect of course, but certainly we can often do better in having customers find us. We need to begin by understanding how they find anyone, then we can tap into […]
by Tony Vidler Content Creation appears to be the Number 1 barrier for professionals wanting to use digital marketing tactics. Inevitably I seem to hear “……Yeah, I think social media would be useful….but I have nothing to write about and nothing to say….” Creating content is an issue. Just as big an […]