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How Effective is Advertising For Lead Generation?
by Tony Vidler        There is no doubt you can advertise pretty much anything, anywhere, these days.  Many of the methods and techniques are highly questionable now though in terms of effectiveness, or ROI.   The majority of advisers considering advertising are not terribly interested in creating a brand awareness campaign…they are interested in generating […]
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Be an Authority to get the spotlight
by Tony Vidler        Many professionals believe that the peak of their career, and business prospects, are achieved when they attain “expert” status.  Actually, your objective should be that of “An Authority” – or better yet; “The Authority”.   In financial services expertise is often defined as having attained one of the rigorous formal and […]
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These 2 Questions Will Help Shape An Effective Message
by Tony Vidler        There is a lot of material prepared by well educated, articulate and thoughtful professionals that leaves me going “Huh?’ when I read it.  And I am not talking about their compliance-focussed advice process documents; I am talking about their attempted marketing or service communications.   I find myself wondering what the […]
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Are you sure your clients know what else you COULD do for them?
by Tony Vidler        All too often advisers are disappointed to find that a client has done business elsewhere…that their “main” adviser could have done for them!   The reason is usually a very simple one: the clients do not know everything we could do for them.  Or perhaps they did know, but forgot.  Or […]
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differentiating
Differentiate By Building A Strong Promise
by Tony Vidler        There are notable differences between high growth professional firms and others when it comes to differentiating themselves.  How they choose to express their value and stand out is quite different to the mainstream.   Undoubtedly the average or low growth firms inability to express what their difference is in relation to […]
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How financial advisors can be relevant to clients
Working out how to be relevant to your clients
by Tony Vidler        One of the key things that all professionals struggle with is remaining relevant.   Amongst the most common questions that arise when marketing or client servicing is discussed for professional service firms is: “what do I say or write?”   You know what you know…and you know what you want to […]
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creating a USP for financial advisors
Identifying your uniqueness is as easy as 1, 2…
by Tony Vidler        Your fingerprint is a unique identifier.  Nobody else has the same one as you.   There…we have firmly established that every reader is unique.   So why do so many professionals struggle to identify their uniqueness and present that to the market?   To create truly effective personal marketing in professional […]
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social media for financial advisors
THE secret marketing opportunity few Advisers seem to use
by Tony Vidler        The opportunity for financial advisers to use social networks as part of their marketing and positioning still seems to be immense despite social media being a well entrenched communications system.   I continually see reports and articles suggesting that despite personal use of social media the market penetration of various social […]
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Valuing the TIME you sell…and save.
by Tony Vidler        One of the most valuable things that financial advisers do for clients is to save the clients own time.   How powerful would it be to quantify that in dollar terms for a client?   Everyone knows the maxim “time is money”.  Everyone knows that all of us are perpetually trading […]
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new-connections-linkedin
Engage With Your New Connections To Get On With Business
by Tony Vidler        So you have some new connections on LinkedIn…congratulations.   What now?  Or rather, what next?   Making new connections via LinkedIn is great…but it is better if you can take those new connections and turn them into meaningful engagement and conversation. It is a business-to-business platform after all, isn’t it?   […]
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