How much client contact is too much contact?
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How much client contact is too much contact?

May 31, 2024

by Tony Vidler  CFP logo   CLU logo  ChFC logo

Getting the frequency of newsletters or regular client communications right is a real challenge.  How much is too much, and runs the risk of you being a nuisance?  How much is too little, and runs the risk of you being forgotten?

The right answer is “it depends”.

It depends on your audience, and their appetite for content.  It also depends on the quality, relevance, and length of the content you send. There is not an absolutely correct answer unfortunately.

In this video we discuss the factors that you should think about in determining how often to send client communications, and how the frequency might need to match the different requirements of different demographic segments…

…watch the video to learn more… 

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