by Tony Vidler
Getting the frequency of newsletters or regular client communications right is a real challenge. How much is too much, and runs the risk of you being a nuisance? How much is too little, and runs the risk of you being forgotten?
The right answer is “it depends”.
It depends on your audience, and their appetite for content. It also depends on the quality, relevance, and length of the content you send. There is not an absolutely correct answer unfortunately.
In this weeks video we discuss the factors that you should think about in determining how often to send client communications, and how the frequency might need to match the different requirements of different demographic segments…
…watch the video to learn more about each of these key points…