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invest-in-people
Investing Time In Your People Gives Great Returns
by Tony Vidler        Professional advisers have never been under more time pressure than they are today, and of all the things they could be investing time in the one which is easiest to defer is investing time in people.   Everything is else is more pressing and demanding than a practice leaders own people […]
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guarantee-fees
How to introduce a “Guarantee” into your fees
by Tony Vidler        It has been proven repeatedly that providing a guarantee in your fees for prospective clients certainly helps them decide to engage – and it is not a difficult thing to do, even though “guarantee” is a dangerous word for financial advisers.   Financial advice fees can seem to be enormously expensive […]
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It Is Okay To Be Profitable
by Tony Vidler        The first rule of business is “be profitable”, and that is a concept which appears to cause industry stakeholders some issues when it comes to judging financial advisory firms.   That pisses me off to be honest.   In any number of countries there is debate driven from government, consumer advocates, […]
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do-you-know-your-customer
Re-think what you THINK you know about clients
by Tony Vidler        Is it time for financial advisers to re-think what they think they know about clients?   Insurance is sold, it isn’t bought, right?   People don’t value advice, right?   Really?   I know from personal experience – both as an adviser and a coach working with advisers – that clients […]
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value-of-advice
Getting More Prospects To Buy Your Advice
by Tony Vidler        To get prospects to buy your advice and change direction you have to “sell emotion” and support it with logic, right?   Not quite….there is a piece missing in this formula which is is largely accepted as the methodology for selling intangibles I believe. I believe that the missing ingredient is […]
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visual-aids-in-advice
Use Visual Aids To Create Better Advice Engagement
by Tony Vidler        Advisers try to create simplicity from complexity, and the most effective way of doing that is to use visual aids. They create quicker understanding and better engagement simply because most people find it easier to comprehend new or difficult information when it is presented visually.   We all know from personal […]
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Robo-Advice is here, and it is helping Advisers be better at giving advice!
by Tony Vidler         Apparently a fair proportion of advisers still do not believe that robo-advice will have a serious impact upon their business.  It will of course, and in many respects it is helping advisers to be better at what they do…giving advice.   The term “robo-advice” creates an image immediately of a machine replacing […]
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Your Constant Output Problem Is Usually Really An Input Problem
by Tony Vidler        We like constant output…constant revenue coming in the door is the output we seek right?  Too often financial advice businesses struggle to achieve constant output though…it gets a bit “peak and trough”.   Well…when we have a repeated problem – like inconsistent results – we need a process.   Why?   […]
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Who is paying who for financial advice?
by Tony Vidler        Who is paying who for financial advice will become the biggest question in consumers minds as the industry stakeholders continually and very publicly debate fees, commissions  and conflicts of interest in financial services.   For many advisers yet to experience it, full transparency on costs and fees is good for business. […]
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the right advice style
How To Deliver The “Right Advice” In The “Right” Way
by Tony Vidler        Delivering the right advice consists of getting 2 things right: delivering advice that will work for the client, and delivering it in a manner which will result in the client taking action  upon the advice.   Getting both of those right is no simple thing.   The first of them is […]
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