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Got a content problem? Get Google to deliver it…
by Tony Vidler        Content marketing is finally starting to gain traction with financial advisers but many struggle with working out what content to share, and most still think they have to create it all themselves.   There is significant merit in curating content – sharing other folks great contributions with your audience…you DON’T have to […]
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How to give COI’s a taste of what you can do
by Tony Vidler        One of the most effective things you can do to create confidence and support from prospective Centre’s Of Influence is take them through your client experience. Actually do the job that you do, for the COI. It is incredibly powerful and effective, and the chances are good that you will pick them […]
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Give clients time to think and "Buy In" with this simple trick
by Tony Vidler         There is a wonderfully simple technique that all professionals should be using every time they make a recommendation…. …of the challenge giving advice in what is usually a difficult area for consumers to comprehend easily or rapidly.  Consumers usually need a few seconds longer in processing time as the concepts financial advisers […]
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How to help prospects decide to follow your advice
by Tony Vidler        Helping prospects decide on the right course of action is often not quite as hard as we think, especially when it is a reasonable bet that every adviser has had clients or prospects ask at some point: “what are other people like me/us doing?”   The very same behaviour that makes many […]
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How could you make “Advice” become tangible?
by Tony Vidler        Sensory sells…having an intangible become tangible absolutely helps people buy.  And when it comes to buying “the tangible”, presentation is everything isn’t it?   The most ordinary things become something special when beautifully wrapped and presented.  The wrapping and presentation creates intrigue and interest and heightens the anticipation and pleasure….   Is […]
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There is a need for speed with leads…
by Tony Vidler        Speed kills…except in sales….there IS a need for speed with leads.  By calling a lead personally within 5 minutes of receiving a lead you can increase your chances of getting them as a customer by 100 times for example.   Unbelievable, right?   Research shows it to be absolutely true.  Perhaps Maverick […]
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One Fast-Track Method To Establishing A Reputation As An Expert
by Tony Vidler        Personal reputation is more important than ever before, and not just because more people are googling you before deciding to meet with you.   One of the other main reasons your professional reputation matters so much is because it is increasingly a driver of professional referrals.   Professional referrals are those where […]
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The most relevant content for clients and prospects? THEIR questions…
by Tony Vidler        The constant puzzle for many looking to be more effective in engaging their clients is finding relevant content, or information to share.  One of the constantly overlooked areas of HIGHLY relevant content is the actual questions that clients ask…   There are several ways of sourcing client questions of course, from the […]
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Showcase your work online if you want customers to choose you
by Tony Vidler        There are a number of potential reasons why referrals, or good prospects from any source, decide not to choose  to work with an adviser.  Some recent research highlights that more often than not it comes down to “we look bad online” though.   One of the real areas of opportunity for […]
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Why have a WHY video, and what should it cover?
by Tony Vidler        There sure a variety of opinions on how a “WHY” video should be constructed, and what you should cover in it.  For me, most of the stuff you read and hear about how they should be just doesn’t make sense.  That’s probably because I keep thinking about it from the perspective of […]
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