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Social Media: Are you hogging the conversation?
by Tony Vidler        You should post on social media once a week.   No.  You should post 6 times a day!   ummmm….how much is right?   The short answer is “it depends”.   It depends on the platform you are using, and it depends on your target audience and their appetite for content […]
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The case for using Case Studies
by Tony Vidler        One of most powerful marketing tools appears to be one of the least used in professional services.   Case studies work so well in professional services because so much of what we can do for clients, or the outcomes they get from working with us, remain a mystery to the non-clients.  […]
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How EXCEPTIONAL advisers use their time is not like the average!
by Tony Vidler        Time management is where there is a huge difference between elite advisers and the average advisers. in fact, it is one of the biggest differentiators that help the best performers stand out and excel.   However, the difference isn’t about micro-managing time slots, or about having better time management systems.  It […]
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The best way to manage emotional clients
by Tony Vidler        There comes a time for all of us when we find ourselves dealing with a client who is not acting rationally, or logically, and is driven by their emotions. It’s tough to handle isn’t it?   There is every risk that whatever you do will be seen as confrontational, or dismissive […]
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4 Ways to make your emails effective marketing tools!
by Tony Vidler        There is no doubt that the most frequently used method of business communication today is still email.  One could go so far as to say it is still the dominant digital marketing medium. It begs the question “why don’t more professionals put more effort into making it a central part of […]
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Showing gratitude: Do your clients know that you value them?
by Tony Vidler        Silent gratitude achieves nothing.   Yet, gratitude is one of the most powerful emotions because it highlights to others that you value them, or what they have done.   But gratitude is worthless if you never express it.   It also happens to be one of the most simple ways of […]
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You know it is time to review the marketing plan when…
by Tony Vidler        It seems advisers think this is the time of the year to review their marketing plan…but perhaps any time of the year is the “right” time to review it?   The “right time” to review your marketing plan is when it isn’t providing the results you wanted, or needed in your […]
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Does Social Media ACTUALLY work for financial advisers?
by Tony Vidler        It seems the question is still being asked by most advisers on social media: does it actually work in growing an advisory business?   Remarkably, most professionals that I meet and talk to still consider social media to be some sort of “teenager or millennial thing”, or “something which doesn’t seem […]
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How to influence clients with “Social Proof”
by Tony Vidler        One of the primary functions of the professional adviser is to influence people to make change.  Or sometimes, influence them not to change things.   Our role is to manage client behaviour to help generate the desired outcomes that clients want.  We must get them to act, or not act, in order to […]
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To Improve Productivity, Plan More Time Off…
by Tony Vidler        Here’s a tip you’ll love for improving personal productivity: take more time off if you want to do more business!   Clearly you cannot take that advice to an extreme and take the entire year off….there will definitely be a point where “time off” results in diminishing returns….BUT…   To really […]
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