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Get The Right Advisers “On Board” For Your Business
by Tony Vidler        The step from running a small advice business providing a good lifestyle to running a practice that leverages your time and processes is bringing in outside expertise – or appointing an Advisory Board. Putting together the right Advisory Board for your business does take a little work, but is perhaps not […]
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2 things to look for when hiring a Virtual Assistant
by Tony Vidler        As cost pressures mount and margins decrease for many professional service firms they are increasingly looking to hire “virtual” staff.  That is, staff who are not necessarily permanently on the payroll, and definitely not permanently on the premises needing “housing”.   India and the Philippines are probably leading the charge in […]
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How to do client video testimonials the right way!
by Tony Vidler        Testimonials are good for business – but we all know that. Video testimonials are even better for business – and not everyone has got THAT yet. Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far more […]
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The Value of GETTING Good Advice
by Tony Vidler        If you believe in the value of advice, then it makes sense to believe in the value of getting advice for yourself – or rather, for your business. Nearly every small business can benefit from having a robust governance structure providing strategic input (and insight), additional skills, accountability and excellent risk […]
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Yin and yang of modern marketing
How To Blend Old AND New Marketing Methods: An Example
by Tony Vidler        Old, traditional, marketing methods….or new, modern, methods? Which is best?   Neither are “best”…and both can be pretty effective.  Using the best of both simultaneously though can be fabulous.   Traditional marketing methods mixed with modern technology, data-driven insights and delivery platforms can be extremely effective…in fact using everything is absolutely […]
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how many leads do you need for your marketing
Do you know what you actually need from your marketing?
by Tony Vidler        It might seem like a dumb question: but “How many leads do you need?”   One of the most common questions I get asked is “what sort of marketing should I be doing?”…and my response is “well, how many leads do you need?”   Here’s the point: you can’t begin to […]
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get quick wins from your marketing
3 things your marketing message must do to get quick wins
by Tony Vidler        “Long term marketing ideas are great, but what do I need to do to get some quick results?”   A fair question…sometimes we need our marketing message to produce some pretty quick results – which it can do if you get 3 things right.   In this weeks Quick Tips video […]
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Your key for unlocking endless creative content ideas
by Tony Vidler        How we engage with prospective customers has changed fundamentally in the last few years, and smart operators know that delivering engagement and meaningful content is critical to establishing authority, credibility and relevance for your target market.  In fact, ongoing engagement while consumers choose when they will engage is 90% of the […]
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Giving is good for business, so why not do it all year?
by Tony Vidler        It’s a distant memory I’m sure, but one of the things that everyone loves about the Christmas holiday season is it becomes noticeable that many folk relax just a little bit more….give others a bit more time and leeway…become just a little more charitable….and of course there are the client gifts.  […]
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3 Reasons Why Professionals Should Be Using Twitter
by Tony Vidler        It seems to be one of the least understood social media channels in the professional services world, and barely (or poorly?) used by many.   For any professional looking to build an audience and a personal brand centred on being an authority, or expert, in a particular area it is a […]
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