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THE Business Opportunity for Professional Advisers
by Tony Vidler The typical small business is only doing one of two things: growing, or going…. …and THERE is a fabulous opportunity for today’s professional adviser. Regardless of which research you read there is a constant theme: Small Business Owners have some real issues, and clearly a significant proportion of SME owners […]
by Tony Vidler The typical financial planning report or statement of advice produced for clients is ineffective. Being effective means getting the key points across as quickly and as simply as possible, so that the reader understands them, and is then able to make decisions relatively quickly and easily. It will engage, motivate and […]
Pro Bono work: is there a different professional standard?
by Tony Vidler An odd question perhaps…however I have been questioned on whether pro bono work carries some lesser responsibility on the part of an adviser. My answer: Why would pro bono clients deserve any lesser standards of ethical behaviour, professional competency or application of skill? Furthermore; why would any adviser risk compromising […]
The missing ingredient in professional development: SKILLS
by Tony Vidler We are awash with recommendations on how to “improve the advice business”. Regulators, politicians, consumer groups, product manufacturers…competing business models that look to bypass advice entirely….all of them are making a lot of noise about how advice delivery can be improved. Much of what they say has merit of course, […]
by Tony Vidler One of the most popular articles I have written was a short piece on the necessity for reducing Statements of Advice in size. It seems the message to reduce the complexity – to stop producing documents for a courtroom rather than a client – hit a collective nerve. In […]
by Tony Vidler Here’s a simple strategy for getting paid fairly for the advice you give….and I mean getting paid for ALL the advice you give…every step of the way. There are broadly three possible parts to any client work: 1. Planning 2. Implementing, or “putting in place” any planning recommendations 3. Ongoing […]
by Tony Vidler How much do you really think a good client is worth to you? Most financial advisers will easily work through the basic formula of the average fee/sale per client multiplied by the number of transactions they have with you each year, and then multiplied by the number of years you expect […]
Your FREE service is a barrier to getting the right business
by Tony Vidler Most professionals at some point offer complimentary initial meetings or consultations with clients as a “free service”. It simply isn’t true, and that in itself prevents the right sort of clients coming your way. The fundamental reason why this just doesn’t cut it with consumers is because they don’t believe it. […]
by Tony Vidler The most challenging area of financial advice which is subject to perpetual testing is the question of “suitability”. WHY was a particular piece of advice appropriate for a particular client? What factors were considered, or even discarded, that led to a particular recommendation as being the right advice? It is an […]
Describe Your Services In Practical Terms To Get More Buy-In
by Tony Vidler Advice should, almost by definition, be “practical”. It should be a clear course of action that a client can use to achieve a specific outcome. Why don’t we describe our advice services that way then? Consumers often struggle to understand what we can achieve for them (or help them achieve), […]