The most relevant content for clients and prospects? THEIR questions…
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

The most relevant content for clients and prospects? THEIR questions...

August 7, 2019

by Tony Vidler  CFP logo   CLU logo  ChFC logo

The constant puzzle for many looking to be more effective in engaging their clients is finding relevant content, or information to share.  One of the constantly overlooked areas of HIGHLY relevant content is the actual questions that clients ask…

 

There are several ways of sourcing client questions of course, from the informal “making a note of the question during an appointment”, to inviting readers questions in the newsletter itself, or surveying clients, and so on.  However you choose to go about collecting those frequently asked questions though, make a point of using them in your client communications.  After all, this is the stuff that the clients themselves are most interested in isn’t it?

 

In this weeks Quick Tips video we talk about how you might consider using readers questions, or FAQ’s, as the leading engagement tool in things like the company newsletter…

 

…watch the video to learn more… 

 

Related to this post:

What Is Good Content To Use In Your Marketing?

 

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