marketing advisor

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 296 other followers

sidebar_tony
Facebook: 2831, Twitter: 14003, LinkedIn: 689
Get Better Focus On YOUR Marketing Message
by Tony Vidler        Getting attention in an era of message bombardment is tough, but there are techniques that can help you get better focus on YOUR marketing message.  There is no doubt that professionals have to work that much harder to make valuable content stand out and get noticed. It is a challenge when we […]
Read more.
You Need Your Own Tight 5 For Long Term Success
by Tony Vidler        When it comes to building an audience of influencers, advocates, raving fans and interested spectators, it all begins with having your own Tight 5.  If you follow rugby you probably got it straight away, but if you don’t follow rugby then this analogy will seem wierd, so humour me for a moment […]
Read more.
Top Of Mind Awareness: Being Present Without Being A Nuisance
by Tony Vidler        Promoting our personal professional brand is essentially all about creating top-of-mind-awareness.  Being the person that our target market thinks of, and then calls, when they recognise a need or desire is our goal. We want to be “top of mind”.   To achieve that we must master the art of being present, but […]
Read more.
How to protect your brand and reputation on social media
by Tony Vidler        You would think professionals would take more care of their reputation. I mean it is their livelihood, right?  You’d also think that professionals using social media would set themselves some guidelines on what stuff they will and won’t allow to have atached to their reputation…but nope. Confusion about what one should […]
Read more.
Why we get price resistance
by Tony Vidler        Whether we like it or not there is nearly always price resistance in delivering financial advice, and how we present our service is a large part of that problem.  It doesn’t have to be…we just need to think through the differences between “what we say” and “what they hear”.   I often […]
Read more.
Are you offering Advice clients Fast Food or Fine Dining?
by Tony Vidler        Many advisers are unsure about what they offer advice clients – cheap and cheerful advice on the fly, or a superb planning experience.  Both do the job, albeit in different ways.  But offering fast food at silver service prices is a business model that will struggle…and that’s what happens when there […]
Read more.
Your Reputation IS Your Personal Brand – and it is what matters most
by Tony Vidler        For most advisers the only brand that truly matters is, or should be, their personal brand.  Not the corporate brand, or licensees brand, or dealer group or avourite financial insititutions…YOUR brand.  And when it comes to your personal brand, reputation is everything really.   A lot of professionals get their branding […]
Read more.
Change Is The New Normal For Financial Advisers
by Tony Vidler        Financial Advice is not going through some changes; constant change is the new normal.  Whatever regulatory stuff you are going through now in your particular jurisdiction will not be an end to it.  It will be ongoing.  More importantly though, regulatory change is not the BIG change which will become the constant […]
Read more.
Commission-Based Life & Health Advisers Need To Get Moving
by Tony Vidler        There is clearly a mood afoot for various industry stakeholders to see up-front commissions reduce in size in a number of financial products, particularly in life and health insurance products.   It will become a self-fulfilling prophecy of course, as the more it gets debated the greater the acceptance of the inevitability.  […]
Read more.
Using Gamification To Engage With Prospects
by Tony Vidler        Behavioural finance meets gaming meets technology and that means “marketing opportunity”. One of the newer marketing concepts arising from these trends converging is “gamification”, and while it is being used in all sorts of industries to engage consumers with new products and services it doesn’t appear to have really attained great traction […]
Read more.