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Professional Practice Evolution: What Separates Modern Professionals From The Past?
by Tony Vidler        There are lessons to be learned from the evolution of the modern professional practice for those who are not there yet.  There is also no doubt that a number of financial advisers and practices are still evolving, or yet to begin the journey if they are to avoid being rendered redundant. When […]
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How to work out which digital tactics are your best shot
by Tony Vidler         Digital marketing MUST be on every advisers radar by now, but which digital tactics are best for your practice remains a burnbing question it seems.   The answer to that depends on what you are trying to achieve from digital marketing of course, and as always, one should begin with the end […]
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Why not have everyone as "A" Clients?
by Tony Vidler        A Clients are just your best ones, right? Why?   The concept of segmenting clients into different categories is driven by the desire to introduce efficiency into a practice while recognising that not all clients are of equal commercial value to the firm.  It is also a way of recognising that not […]
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Do you have to be Unique to have a strong USP?
by Tony Vidler         Spoiler: YOU do NOT have to be unique to have a strong differentiator.  People mistakenly believe that they have to find their “uniqueness” in order to be able to articulate their value to the market.  But your uniqueness doesn’t really matter in reality.   You are one of 7 billion unique […]
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One Fast-Track Method To Establishing A Reputation As An Expert
by Tony Vidler        Personal reputation is more important than ever before, and not just because more people are googling you before deciding to meet with you.   One of the other main reasons your professional reputation matters so much is because it is increasingly a driver of professional referrals.   Professional referrals are those where […]
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The most relevant content for clients and prospects? THEIR questions…
by Tony Vidler        The constant puzzle for many looking to be more effective in engaging their clients is finding relevant content, or information to share.  One of the constantly overlooked areas of HIGHLY relevant content is the actual questions that clients ask…   There are several ways of sourcing client questions of course, from the […]
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The 9 Building Blocks of a Business Which Will Stand the Test Of Time
by Tony Vidler        When it comes to building something to last the ancient civilisations can teach us a thing or two.  Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them.  When you are […]
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Showcase your work online if you want customers to choose you
by Tony Vidler        There are a number of potential reasons why referrals, or good prospects from any source, decide not to choose  to work with an adviser.  Some recent research highlights that more often than not it comes down to “we look bad online” though.   One of the real areas of opportunity for […]
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Nobody Believes Your Advice Can Be Impartial AND Free
by Tony Vidler        The problem with “FREE” is nobody believes that whatever you are offering is actually free. It might be free in terms of there being no invoice or obvious price tag, but that doesn’t mean it is “free” does it? Consumers today are alert, have a world of information in their pocket […]
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How To Balance Satisfied Clients With Profitability
by Tony Vidler        What impact on practice profitability does this have: “Despite ongoing efforts to improve service, positive customer experience levels decreased significantly across the world”   This was from a report released a little while ago on the performance of the insurance sector globally, and it highlights a real dilemma for practitioners.   […]
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