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Good Content marketing: It isn’t written the way you were taught to write…
by Tony Vidler        Advisers getting into content marketing or just trying to create an audience for their brand are often confused about how best to communicate – or develope a style which balances personality with professionalism. Inevitably they ask “what is the correct way to write?”   The grammar-nazi’s certainly have their views and […]
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Got a content problem? Get Google to deliver it…
by Tony Vidler        Content marketing is finally starting to gain traction with financial advisers but many struggle with working out what content to share, and most still think they have to create it all themselves.   There is significant merit in curating content – sharing other folks great contributions with your audience…you DON’T have to […]
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The most relevant content for clients and prospects? THEIR questions…
by Tony Vidler        The constant puzzle for many looking to be more effective in engaging their clients is finding relevant content, or information to share.  One of the constantly overlooked areas of HIGHLY relevant content is the actual questions that clients ask…   There are several ways of sourcing client questions of course, from the […]
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The easiest content-creation idea in the world!
by Tony Vidler        Even when advisers finally buy into the need to engage patiently with prospects the content creation required to feed an engagement marketing system worries them.  Creating content seems to be so hard for so many, which is odd because professional advisers are masters of creating content.  They do it every day […]
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Your key for unlocking endless creative content ideas
by Tony Vidler        How we engage with prospective customers has changed fundamentally in the last few years, and smart operators know that delivering engagement and meaningful content is critical to establishing authority, credibility and relevance for your target market.  In fact, ongoing engagement while consumers choose when they will engage is 90% of the […]
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Just a little different is enough to stand out
by Tony Vidler        In order to be different, and stand out in a positive way in a crowded and noisy marketplace, it pays to do things a little differently to your key competitors.  But just “A little differently” doesn’t mean you have to be radical.   The first step in working out how and where […]
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Get Writing To Leverage Your Brand
by Tony Vidler        The problem with most prospecting and lead generation activities for most firms is that they are aimed at capturing one prospective client at a time. There is no leverage in these efforts.   Writing introduces leverage, whereby the same effort results in multiplication of impact. It is simple maths – if […]
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How To Crack The Content Creation Conundrum
by Tony Vidler        Content Creation appears to be the Number 1 barrier for professionals wanting to use digital marketing tactics.  Inevitably I seem to hear   “……Yeah, I think social media would be useful….but I have nothing to write about and nothing to say….”   Creating content is an issue.  Just as big an […]
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3 Must Haves For Effective Marketing Collateral
by Tony Vidler        For marketing collateral to be truly effective it must have  “readability”.   If something is easy to read and comprehend quickly then it will be effective – assuming the actual message wasn’t rubbish to begin with.   If you have a good offer, or story, or service and can word that […]
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How financial advisors can be relevant to clients
Working out how to be relevant to your clients
by Tony Vidler        One of the key things that all professionals struggle with is remaining relevant.   Amongst the most common questions that arise when marketing or client servicing is discussed for professional service firms is: “what do I say or write?”   You know what you know…and you know what you want to […]
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