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what-is-good-content
What is “Good” Content To Use In Your Marketing?
by Tony Vidler        With prospects taking longer than ever to convert into clients, “good” content has become king as that is what keeps them engaged as they move along their buying journey.  Notice I said “good” content…..not just any old content.   But what is “good”?  Content which is good is the content which […]
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Good content may not be enough for your audience
by Tony Vidler        Creating good content and putting it out for your target market is great marketing. It may not be enough though to simply create “good” content and put it out there in the world.   Just because you have good content and you are putting out there doesn’t mean that it is […]
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Which content works best for Lead Generation?
by Tony Vidler        Lead Generation is the primary goal of content (or engagement) marketing for many.   The effort and time invested in producing, sourcing and delivering content to an audience of potential future clients has a single purpose, and that is to move them closer to wanting to do business with you.   […]
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engaging-content
What is the mix of content which is engaging?
by Tony Vidler        As a consumer yourself you know that there is a need to mix up the content if you want to maximise audience engagement, after all, you tune out pretty quickly if someone is posting or sharing the same sort of stuff repeatedly don’t you? Everyone does. Because it becomes boring. To […]
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Share your opinion
Share Your Opinions If You Want To Get Noticed
by Tony Vidler        A core objective of great marketing is to get noticed, and what generates more notice than strong, well articulated and thoughtful opinions on topical issues?   Forming and then delivering an opinion is what professional advisers do for a living. With every client and every engagement opinions are created and expressed.  Virtually […]
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creating content your customers want
Creating content that customers want
by Tony Vidler        Creating content that customers want is not as hard as advisers think it is.  It is continually suggested by financial advisers that it is difficult to create articles and tips which their customers will enjoy and value and which support the rest of  their marketing and customer service strategies.   Financial Advisers […]
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What IS good content for sharing and engaging prospects?
by Tony Vidler        When it comes to creating GOOD content that is engaging prospects and your target audience there are a few things to get right, but most of the things you need to get right are not really about what you write or produce.   So what makes really good content is not […]
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Creating Content That Engages Prospects
by Tony Vidler        It takes a lot of thought and effort to create content that engages your target audience, and nothing is more frustrating than creating something which you think is marvellous (if not perfect!) only to find that it goes nowhere because nobody knows about it, and nobody shares it around.   It doesn’t […]
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Got a content problem? Get Google to deliver it…
by Tony Vidler        Content marketing is finally starting to gain traction with financial advisers but many struggle with working out what content to share, and most still think they have to create it all themselves.   There is significant merit in curating content – sharing other folks great contributions with your audience…you DON’T have to […]
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The most relevant content for clients and prospects? THEIR questions…
by Tony Vidler        The constant puzzle for many looking to be more effective in engaging their clients is finding relevant content, or information to share.  One of the constantly overlooked areas of HIGHLY relevant content is the actual questions that clients ask…   There are several ways of sourcing client questions of course, from the […]
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