How to get your prospects attention…and keep it.
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

How to get your prospects attention...and keep it.

December 9, 2015

by Tony Vidler  CFP logo   CLU logo  ChFC logo

Sad but true apparently:

 

The average Goldfish has a greater attention span than the average human reader.

 

That presents a bit of a challenge when it comes to us getting their attention, and then holding it long enough to make our point and get them interested in engaging with us.

 

If we construct our marketing messages or collateral in chunks that effectively become a small series of attention grabbers that continue to buy a bit more attention and time from the reader, we are in with a better than usual chance of having them engage with our compelling offer.

 

In this weeks Quick Tips video we talk about how to continue buying more attention, with buy-in and permission from the readers, and then constructing your message so that they want to finish reading it – and clearly know what to do next…

…watch the video to learn more… 

Related to this post:

25 Words & Phrases that KILL Your Subject Line

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