effective marketing messaging

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marketing-professional-advice
The Marketing Tactics You Should Consider Using
by Tony Vidler        Which marketing tactics are worth considering for your professional promotion largely comes down at the start to being clear about whether you are wanting to be sen as a “General Practitioner” or whether you are trying to establish a position as a “specialist”.   The tactics that will tend to work […]
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personalize-engagement
Personalise or Perish
by Tony Vidler        Everyone wants “it” to be about them.   Therein is the answer to “how to make marketing more effective today“…it has to be about them, and more importantly, it has to be personalised TO them.  “Them” of course is whoever it is we are trying to appeal to and get to do […]
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achieve-exceptional-growth
What A Practice Needs In Order To Achieve Exceptional Growth
by Tony Vidler        Not everyone wants to have a business which achieves exceptional growth.  Some want a business which just produces a steady income, or a job, and that’s ok.  If on the other hand you aspire to have a high growth firm there are a couple of pretty important strategic decisions to nail.   […]
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prospecting-barriers
12 Prospect Barriers WE Must Negate
by Tony Vidler        “What do we have to get right for prospects to become clients?” “Remove or negate the barriers to them deciding to business” “What barrier?” “All of them…..”   There are many barriers which can prevent a prospect from engaging in the professional financial advice process, and WE have to try and […]
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content-marketing
Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler        One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods.   As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
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brand-you
Marketing Your Firm, and Marketing You are 2 different things
by Tony Vidler        Understanding that marketing your firm and marketing your personal brand are 2 separate things is something that most professionals seem to overlook, or perhaps not understand.   For most of us there are at least 2 brands at play in the market (if not more), being the corporate brand of the […]
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subject-lines-are-headlines
The Formula For Writing Winning Headlines
by Tony Vidler        Coming up with a winning headline or subject line is the first objective when writing for clients or prospects.  Anything else we have to say in the body of the message just doesn’t really matter if we can’t get their attention and engagement first.   Whether we are writing for a […]
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what's in it for me
Answer the only question that matters and prospects will do what you want
by Tony Vidler        The W.I.I.F.M. – The big “what’s in it for me?” question is the only question that matters to a prospect isn’t it?   Strip away all the behavioural psychology and best practice advice process…forget sales technique and cunning tactics to trick people into opening their wallets.  Just answer this question at […]
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give away for recommendation
Little Giveaways Can Generate Good Recomendations
by Tony Vidler        Getting recommendations is a bit different to getting referrals – if referrals are “the gold medal”, then recommendations are the “silver”.  Not the ultimate, but well worth having.   There are many things you can do to become somebody that others recommend, and in fact there are many things you should […]
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effective marketing
The Secret To Creating Effective Marketing Messages
By Tony Vidler  CFP  CLU  ChFC For any marketing message to be effective there are a number of things that one has to get right – but there is a bit of a formula!   The first “secret” in effective marketing messages is that they are written for an individual reader.  We are trying to create […]
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