client engagement

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 318 other followers

sidebar_tony
Facebook: 2831, Twitter: 13290, LinkedIn: 689
commercial-client-segmentation
Client Segmentation Needs To Be Done Commercially
by Tony Vidler        It is logical to do a bit of client segmentation so that you can figure out what levels of service can be offered to which clients profitably.  The funny thing is that most of the time it is the “profitably” part that gets lost in the client categorisation process….   While […]
Read more.
Client Contact Frequency: How much is enough?
by Tony Vidler        The question of whether client contact frequency makes a discernible difference to the strength of the adviser-client relationship, or enhances the perceived value of the adviser to the client, is one which is still debated continuously.   How often is often enough is the burning question.   Some research done on […]
Read more.
prospecting-barriers
12 Prospect Barriers WE Must Address
by Tony Vidler        There are many barriers which can prevent a prospect from engaging in the professional financial advice process, and those prospect barriers are our problem to address.  WE have to try and eliminate or negate all of them.     The first step in understanding how to negate them is of course […]
Read more.
The Shortcut To Creating Trust
by Tony Vidler        Simply creating trust with a prospective client is the initial hurdle to having them engage in the advice process.  To be fair the required level of trust initially is relatively low – can they trust you not to waste their time…can they trust that you really know what you are doing….can […]
Read more.
client-management
What do you have to change to keep clients?
by Tony Vidler        The first priority for any adviser in tougher times is to keep clients that you currently have, right?  Then you can afford to worry about getting new ones. Changes to financial services are coming thick and fast, and advisers know that clients are rapidly changing in their expectations of service, solutions and […]
Read more.
great-testimonials
Make Your Testimonials Resonate With Prospects
by Tony Vidler        Testimonials are great marketing, but they are losing their effectiveness a little if you still do them conventionally.  All is not lost with testimonials however, as one small change CAN make them resonate with your target audience a little better.   Consumers are not silly and they know we are never […]
Read more.
It Is A Journey To Becoming An Advice Client
by Tony Vidler        Becoming an advice client is not quick and easy for consumers really…every decision, every solution, every recommendation seems to be a major journey for them.   We know it is true, and we know that the process of onboarding a new client takes longer than ever and more barriers to engagement […]
Read more.
your-audience
Why you should think of Prospects as “an Audience”
by Tony Vidler        The dominance of mobile search means prospects will typically first engage with you or your brand because of the content you’ve posted online.  So who is your content for?  It is essential to understand who your audience is.  Maybe even more importantly you must continually think of those prospective future clientele […]
Read more.
produce-videos
How To Produce Your Own Videos In The Office
by Tony Vidler        I’ve lost track of how many times I’m asked “how do you produce your own videos that you put out each week?”   The ugly truth is that I spend twice as long figuring out what I want to produce a video about than I do figuring out what I am […]
Read more.
Which content works best for Lead Generation?
by Tony Vidler        Lead Generation is the primary goal of content (or engagement) marketing for many.   The effort and time invested in producing, sourcing and delivering content to an audience of potential future clients has a single purpose, and that is to move them closer to wanting to do business with you.   […]
Read more.