engagement marketing

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 318 other followers

sidebar_tony
Facebook: 2831, Twitter: 13061, LinkedIn: 689
Got a content problem? Get Google to deliver it…
by Tony Vidler        Content marketing is finally resonating with financial advisers but many still struggle with working out what content to share, and most still think they have to create it all themselves.  That in itself is a barrier to improving, or increasing, engagement with content marketing. The solution is “curate” more than “create”.  There […]
Read more.
This is THE shift in how Professional Services marketing has changed
by Tony Vidler        This is how much professional services marketing has changed in just the last few years…the head of a national real estate firm which settles 14,000 deals a year explained the marketing process and how they achieve their results.  Here it is: Over 95% of all new customer enquiries now begin online. 100% of […]
Read more.
The 6 Necessities of Modern Marketing for Financial Advisers
by Tony Vidler        I have no doubt that many financial advisers are struggling to understand what happened to their previously successful marketing methods.  Marketing for financial advisers was for years –  decades perhaps –  a simple matter of making a lot of calls and keeping a constant source of prospective future clients coming through […]
Read more.
Marketing Your Expertise Via Webinar
by Tony Vidler        Advisers attend plenty of webinars, but very few seem to use a webinar marketing program themselves for marketing to potential clients, and it is a marvellous opportunity (if done well) to really position your expertise. Prospects generally have no issue tuning in to watch broadcasts on any number of areas of interest, […]
Read more.
How Often Should We Contact Clients?
by Tony Vidler        “How much is too much contact?”   “How often is too often?” What is the right volume to contact clients? Much of the standard industry thinking around these questions is in fact quite dated I believe.  For example, go back not that many years and good marketers providing a lot of […]
Read more.
Engage, Engage, Engage…Make prospecting a PROCESS!
by Tony Vidler        If real estate is driven by location, location, location, then surely the prospecting process is driven by engage, engage, engage. I’ve previously posted about the problem with generating referrals consistently largely coming down to the lack of engagement with, and by, clients.  A process of engagement is also often the missing […]
Read more.
The easiest content creation idea in the world!
by Tony Vidler        Even when advisers finally buy into the need to engage patiently with prospects the content creation required to feed an engagement marketing system worries them.  Creating content seems to be so hard for so many, which is odd because professional advisers are masters of creating content.  They do it every day […]
Read more.
Just a little different is enough to stand out
by Tony Vidler        In order to be different, and stand out in a positive way in a crowded and noisy marketplace, it pays to do things a little differently to your key competitors.  But just “A little differently” doesn’t mean you have to be radical. The first step in working out how and where to […]
Read more.
When To Take Online Engagement Offline
by Tony Vidler        A frequently asked question by professionals using digital marketing is “how, and when, do I take the online engagement offline into the real world?” Let’s assume for the exercise that you have made a new connection on Linked for example.  Often professionals will make new connections and then wonder what to […]
Read more.
How to get your prospects attention…and keep it.
by Tony Vidler        Sad but true apparently: The average Goldfish has a greater attention span than the average human reader. That presents a bit of a challenge when it comes to us getting prospects’ attention and then holding it long enough to make our point and get them interested in engaging with us. If […]
Read more.