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Social Media: Are you hogging the conversation?
by Tony Vidler You should post on social media once a week. No. You should post 6 times a day! ummmm….how much is right? The short answer is “it depends”. It depends on the platform you are using, and it depends on your target audience and their appetite for content […]
11 Questions to think about before spending a marketing dollar
by Tony Vidler When advisers are about marketing they all too often focus on what tactics to pursue. This approach often results in disappointment as the marketing results fall short of expectations. The problem is the expectations were not thought about strategically, and the expectations were optimistically vague at best. Tactics are action-oriented….they […]
by Tony Vidler Facebook…love it or loathe it….it matters in creating an online brand. In the serious world of professional services with all its technical jargon, graphs, charts, acronyms and incredibly dull stuff as far as the average consumer is concerned, Facebook presents an opportunity to showcase individuals as unique personalities. Therein […]
How Advisers can remain compliant while using social media
by Tony Vidler The difficulty of using social media but remaining compliant as a financial adviser and not breaching any regulations seems to be a consistent objection to the use of social media by advisers. Various aspects of “compliance” are cited: the provision of best practice advice, privacy constraints, or legal responsibilities to a […]
THE secret marketing opportunity few Advisers seem to use
by Tony Vidler The opportunity for financial advisers to use social networks as part of their marketing and positioning still seems to be immense despite social media being a well entrenched communications system. I continually see reports and articles suggesting that despite personal use of social media the market penetration of various social […]
The 6 Necessities of Modern Marketing for Financial Advisers
by Tony Vidler I have no doubt that many financial advisers are struggling to understand what happened to their previously successful marketing methods. For years – decades perhaps – they have been able to keep a constant source of prospective future clients coming through the front doors, yet for most this is now a […]
by Tony Vidler I keep hearing that social media marketing sucks for professional services . Mostly that comes from the people in professional services who are trying to market themselves using social media, so they should know if a particular type of marketing sucks or not. If it isn’t working it must suck, […]
by Tony Vidler I have been asked quite a bit recently about where one draws the line when using Facebook for business purposes, and I think there is a pretty simple formula really: Show yourself, but don’t show off. The thing to remember about using Facebook for business purposes is the desire […]
by Tony Vidler While I am a fan of “measuring to manage well”, some things just can’t be measured accurately. That’s why I believe we should forget what the ROI of social media is, in the conventional sense. Here’s the metric that matters most when it comes to using social media for marketing: […]
Big Ticks: The Best Stories For Professionals This Week
by Tony Vidler Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read, as they […]