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Making Social Media ACTUALLY work for your Advisory Firm
by Tony Vidler        Once you’ve bought into its potential the small matter of making social media work and produce results for your advisory firm becomes the burning question.   Accepting its potential for marketing your business is one thing, but deciding HOW you are going to do so is quite another.  But even before […]
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using social media for business
What I’ve learned while using social media for business
by Tony Vidler        I’ve been using social media for business to market myself and my services for quite a while now, and it has totally helped. No doubt about it. Social media has been good for marketing my business and building a profile way beyond what I anticipated.  The thing that many professionals simply […]
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get noticed by your prospect
7 EASY Ways To Use Social Media For Prospecting
by Tony Vidler        I remain amazed that there are still financial advisers who say they do not see the point of social media when it comes to their business. Most of those advisers also keep saying that they could do with more prospects and customers.  Is there any chance that these two concepts might […]
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How to get customers enthused when our products are boring
by Tony Vidler        How can we create or transfer enthusiasm to a customer when: Our products are as boring as the boring-est thing ever. The Value that customers receive from financial services products could be years and years and years away….if “physical value” actually ever turns up at all Our products are as boring as the […]
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The 10 Things To Get Right For COI’s To Start (and Keep) Referring
by Tony Vidler        A great Centre-of-Influence keeps referring…they are not really a COI unless they keep referring.  That relatively reliable constant stream of introduction to target market prospects can build an advisory business better than any other form of marketing – especially if you have a few of them.  So identifying a potentially great […]
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What Financial Advisers Are Not Good At
by Tony Vidler        There is something that financial advisers are proving to be not good at doing: That is “Being There”. In this country Statistics NZ compile data from the census every few years and there is a standout statistic that should have financial advisers getting much busier: 7 out of 10 adult consumers […]
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You are probably closer to being “An Authority” than you realise.
by Tony Vidler        IF you have bought into the key concept of providing good quality content, or information, to prospects in order to engage them until they are ready to use your services, the inevitable question becomes: “what do I provide in the way of content?”   It seems a fair question too. Very […]
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Here is the closest thing you’ll get to a marketing “free lunch”
by Tony Vidler        Who doesn’t love free marketing?  This would have to be of the more valuable free marketing things you’ll ever find if you want to grow your business: Google Keyword Planner.   It is the closest thing there is to a “free lunch”. In fact it is probable the closest thing you’ll find […]
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How do you prepare clients to recommend you?
by Tony Vidler        Having clients recommend you remains the best marketing tactic there is, bar none. Despite plenty of research is telling us that our future clients are making buying decisions differently today, than say 5 years ago and despite the impact of online content and search many consumers still ask their friends and […]
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How to use LinkedIn Groups to build your audience
by Tony Vidler        LinkedIn Groups would have to be one of the easiest ways today for any professional to go about building an audience…or a community of like-minded folk.  And that is what we want our marketing to achieve if we want our business to grow, isn’t it?   It seems that what stops many […]
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