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Lead Nurturing: “Me luv you long time” actually pays off
by Tony Vidler        It’s funny how the phrase “me luv you long time” has become iconic while being used as a blatant untruth.  The way it is used in modern pop culture is to highlight precisely the opposite attitude – me no luv you much at all, but me luv your money.  Adopting this […]
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4 Ways to make your emails effective marketing tools!
by Tony Vidler        There is no doubt that the most frequently used method of business communication today is still email.  One could go so far as to say it is still the dominant digital marketing medium. It begs the question “why don’t more professionals put more effort into making it a central part of […]
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6 Steps to becoming the “Go To” Adviser
by Tony Vidler        “The modern sales professional doubles as an information concierge – providing the right information to the right person at the right time in the right channel.  Socially surround your buyers and their “sphere of influence”…”   Jill Rowley; Oracle.   The phrase “information concierge” captures the essential strategy for professional positioning […]
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Patience Pays Off! (More than ever before)
by Tony Vidler        How patient do you have to be in today’s world to turn an enquiry into a customer?   A lot more patient than ever before…but it pays off!   Research consistently shows that around 79% of the time “salespeople” have around 3 contacts with a prospective customer before they give up.  […]
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effective-email-marketing
How to make Email Marketing even more effective
by Tony Vidler        Email marketing is a proven winner if done well, and one which is almost made for professional services firms to use more effectively than other sectors perhaps   There are some fundamentals which go into making any email marketing campaign good of course, and we cover some of those in this […]
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powerful-email-marketing
The powerful marketing tool that you use every day, but hardly use for marketing. But should!
by Tony Vidler        The most powerful marketing tool most professionals have is the one they use hundreds of times each day, but which they usually do not do any marketing with.   email.   Love it or loathe it, we all use it.  It is not going away anytime soon, and it is not about […]
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