by Tony Vidler
Many financial advisers have not yet grasped the fundamental of engagement marketing, and that is don’t race to ask someone if they want to buy something. Seems a simple enough concept doesn’t it? It is akin to asking a brand new dating partner “will you marry me?” when they haven’t yet decided if they want to go on any further dates with you.
To make your marketing more effective – to get better results for your business – stop asking the marriage question. It’s not about the big moment and the big “sale”. Build systems and processes to engage people in a way they feel comfortable with, and share information and insights, and help them help themselves…..and they will want to stick with you for the long haul.