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Begin Within: The FIRST Place To Market Your Practice
by Tony Vidler        The first place you should market your practice and your own expertise is inside your own practice. Begin Within.  It is where you will have the most receptive environment for refining and crafting your value proposition and marketing messages, where you can “field test” campaigns and promotional ideas, and most importantly, […]
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business owner to business owner
Peer-To-Peer Marketing: it’s just one Business Owner to another
by Tony Vidler        Research keeps telling us that peer-to-peer marketing, or old fashioned word-of-mouth advertising and recommendations, is still the most effective form of marketing there is.  Virtually no discriminating consumer today trusts advertising – and virtually all consumers who are prospective professional services clients are discriminating in that they are increasingly selective, wary […]
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Engagement Marketing is not asking “Will you marry me?”
by Tony Vidler        Many financial advisers have not yet grasped the fundamental of engagement marketing, and that is don’t race to ask someone if they want to buy something.  Seems a simple enough concept doesn’t it?  It is akin to asking a brand new dating partner “will you marry me?” when they haven’t yet decided […]
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Pro Bono Pays In The Long Run
by Tony Vidler        Pro bono is a novel concept for many in an evolving profession – working for free for the public good.  But pro bono pays in the long run in a number of ways for a professional.  It may sound counter-intuitive but giving away your knowledge, skill and time for free is a […]
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creating brand advocates for ongoing referral business
Creating A Culture Of Client Advocacy For Your Practice
by Tony Vidler        In an ideal world all of our ideal clients would become active “brand advocates” for us…client advocacy would be the key driver of growth in our client base, wouldn’t it?  Our clients whey would be so in love with how our advice and expertise has positively changed their world that they’d […]
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Showing gratitude: Do your clients know that you value them?
by Tony Vidler        Silent gratitude achieves nothing.   Yet, gratitude is one of the most powerful emotions because it highlights to others that you value them, or what they have done.   But gratitude is worthless if you never express it.   It also happens to be one of the most simple ways of […]
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