by Tony Vidler 
Content marketing is resonating with financial advisers but many still struggle with working out what content to share, and most still think they have to create it all themselves. Yet getting content for your marketing has never been easier. So it shouldn’t be the barrier to improving, or increasing, engagement that many advisers believe it to be.
The solution is “curate” more than “create”. There is significant merit in curating content – sharing other folks great contributions with your audience…because it is being their source of useful content which matters most. And you can curate, or get content from elsewhere, so our question becomes:
That’s the big question…and as is so often the case, when we have a puzzling question we only need to turn to Google for the answer.
More specifically, we should consider turning to Google Alerts. They are easy to set up….
and just deliver content straight to your inbox for sharing
In this weeks Quick Tips video we talk about setting up Google Alerts as a great (and really efficient!) way of sourcing good content for your audience…
Watch the video to learn more…
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