What is the mix of content which is engaging?
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

What is the mix of content which is engaging?

November 23, 2016

by Tony Vidler  CFP logo   CLU logo  ChFC logo

engaging-contentAs a consumer yourself you know that there is a need to mix up the content if you want to maximise audience engagement, after all, you tune out pretty quickly if someone is posting or sharing the same sort of stuff repeatedly don’t you?

 

Everyone does. Because it becomes boring.

 

To beat the boredom trap for your audience you have to mix up the content types…but it isn’t quite as hard as people think.  The key is understanding what general types of outcomes the audience need, and then figuring out what things to deliver to them becomes reasonably easy.

 

The 3 big outcomes that people are looking for in the content is education, empowerment and/or entertainment.  In this weeks video we discuss how balance these things up, and more importantly, what sort of content is right to achieve each of these objectives…

 

Watch the video to learn more…

You might also be interested in this related article:
 An Advisers engagement marketing process might look something like this
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