Know, Like or Trust? Where do you start?
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Know, Like or Trust? Where do you start?

December 7, 2022

by Tony Vidler  CFP logo   CLU logo  ChFC logo

By now pretty much everyone has got the mantra that people do business with people that they know, like and trust, but which comes first?  Where do you start? the Know, Like or Trust?


Simple questions perhaps, however when you are first meeting prospective clients and know full well that you have to somehow get to the stage where they know you well enough, and like you well enough, how do you actually get started?


You are starting from here….

…and you definitely need to get into the circle of trust if you are to build an ongoing relationship.


In this quick video we talk about the 3 things you have to do to begin building the relationship the right way, and have the client feeling that they know, like and trust you well enough….


Watch the video to learn more…


You might also be interested in this related article:
How To Generate Referrals To Who You Want, When You Want Them
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