by Tony Vidler
Where are your advertising dollars, and efforts, going to get the best return?
It seems that the majority of small businesses get the majority of their new clients from their local area, which is not terribly surprising given that most professional service businesses largely compete on “convenience”.
Without a compelling value proposition that tells your target market precisely what benefits they get from dealing with you, most professional businesses get a large proportion of their business because they are more convenient to use than their competitors. The other significantly large proportion of the new business will come from existing relationships: referrals, word-of-mouth, centre’s of influence and family or associates of existing clients.
Knowing this it then makes sense to try and become “world famous” in your local area as that taps into both the “convenience” element and leverages your relationship marketing.
In this quick video we discuss how you might go about becoming world famous in your neighbourhood…