by Tony Vidler 
Building an engaged audience of future prospects requires us to create content in todays environment. We need to feed the search engine machines, and we need to continually deliver content which educates or empowers those with whom we wish to do business. They take time to decide who to choose to work with, and the content we put out there is an integral factor in helping them decide who to listen to.
For many professionals the “creativity process” to create content is daunting. Rightly or wrongly many simply feel that they are not creative enough to do it well enough. They feel they are not good enough writers, or bloggers, or speakers. They feel they don’t have the right “on camera” presence. They feel that their knowledge base is too technical and perhaps boring….the list of reasons why many professionals feel they struggle to create content of one sort or another goes on and on…
Yet for all that, there is one area where many professionals should feel very confident about the content they create – and they can borrow the message delivery formula from one of the great orators. Winston Churchill had a few ideas about how to make a point and deliver it well, and his formula was pretty simple.
In this weeks quick video we talk about an easy area for professionals to create good and compelling content, and how to deliver the message effectively to engage their audience…
Watch the video to learn more…
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