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3 Reasons Why Professionals Should Be Using Twitter
by Tony Vidler        It seems to be one of the least understood social media channels in the professional services world, and barely (or poorly?) used by many.   For any professional looking to build an audience and a personal brand centred on being an authority, or expert, in a particular area it is a […]
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5 easy ideas to get a BIG performance difference over the next year
by Tony Vidler        It is amazing how some really simple and relatively small things can freshen up a business offering, and lead to noticeable differences in the results you get.   With the production year well underway the last thing anyone needs is their head full of BIG radical changes – but “tweaks” can […]
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Social Media: Are you hogging the conversation?
by Tony Vidler        You should post on social media once a week.   No.  You should post 6 times a day!   ummmm….how much is right?   The short answer is “it depends”.   It depends on the platform you are using, and it depends on your target audience and their appetite for content […]
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11 Questions to think about before spending a marketing dollar
by Tony Vidler        When advisers are about marketing they all too often focus on what tactics to pursue.  This approach often results in disappointment as the marketing results fall short of expectations.   The problem is the expectations were not thought about strategically, and the expectations were optimistically vague at best.  Tactics are action-oriented….they […]
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The case for using Case Studies
by Tony Vidler        One of most powerful marketing tools appears to be one of the least used in professional services.   Case studies work so well in professional services because so much of what we can do for clients, or the outcomes they get from working with us, remain a mystery to the non-clients.  […]
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4 Ways to make your emails effective marketing tools!
by Tony Vidler        There is no doubt that the most frequently used method of business communication today is still email.  One could go so far as to say it is still the dominant digital marketing medium. It begs the question “why don’t more professionals put more effort into making it a central part of […]
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"Be Someone" if you want to stand out and succeed.
by Tony Vidler        A professional service business built around a product is not a good service business.   A professional service business should be built around either the “service” part, or the “professional” part.  Or perhaps both.   Many of todays professionals seem to still not get it though, and think marketing is about […]
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You know it is time to review the marketing plan when…
by Tony Vidler        It seems advisers think this is the time of the year to review their marketing plan…but perhaps any time of the year is the “right” time to review it?   The “right time” to review your marketing plan is when it isn’t providing the results you wanted, or needed in your […]
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When you cannot think of a better way to market yourself, try this…
by Tony Vidler        When all else fails and you are at a loss to market your particular value as an adviser, the safest marketing path is to sell “convenience”.   We all know, because we all do it, it is simply more convenient to go to the supermarket than an array of specialty shops.  […]
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Does Social Media ACTUALLY work for financial advisers?
by Tony Vidler        It seems the question is still being asked by most advisers on social media: does it actually work in growing an advisory business?   Remarkably, most professionals that I meet and talk to still consider social media to be some sort of “teenager or millennial thing”, or “something which doesn’t seem […]
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