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A 15 Step Plan For Creating Constant Referrals
by Tony Vidler          The best way to generate constant referrals is by having “centers of influence” delivering qualified and interested prospects to you regularly. To do this successfully – especially with a number of COI’s – there 15 steps you have to work through.   It is a simple idea, and like so […]
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prospecting
Lead with the business you DON’T want to get the business you DO want
by Tony Vidler        We all want to get more business, but we really want to just get the right sort of business for ourselves or our firm naturally.   If you have figured out what sort of business it is you do want to get then you have (by default) figured out the areas of […]
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growing-a-practice
Does “Growing” Really Mean “More Clients”?
by Tony Vidler        Just about every adviser says they want to be growing their business and need more clients….and they also want fresh ideas; the business satisfaction of solving new problems for new people; they want to do something NEW.   So they say they want more clients plus more interesting work plus more […]
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Why should they choose you?
by Tony Vidler          If you want ideal prospects to choose you over any number of other highly qualified professional advisers then you must have the ability to succinctly articulate what makes working with you special.  Why should they choose you?     This is often referred to as having a “Unique Selling Proposition”, or […]
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Use This If You Want Consumers Attention Quickly
by Tony Vidler        If you really want to reach out and connect with prospects and get consumers attention quickly then it makes sense to look at using the communications method that they overwhelmingly majority prefer: text messaging.   SMS. Text. Texting.  Call it what you will…study after study shows the effectiveness both in terms […]
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Your Marketing Tactics? Well, it depends…
by Tony Vidler        Which marketing tactics are worth considering for your professional promotion largely comes down at the start to being clear about your desired positioning.  Are you wanting to be seen as a “General Practitioner” or are you trying to establish a position as a “Specialist” for a start?   The tactics that […]
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effective-email-marketing
How to make Email Marketing even more effective
by Tony Vidler        Email marketing is a proven winner if done well, and one which is almost made for professional services firms to use more effectively than other sectors perhaps   There are some fundamentals which go into making any email marketing campaign good of course, and we cover some of those in this […]
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marketing-what-you-do
Are You “Marketing” The Right Message?
by Tony Vidler        Do you know what business you are in? Are you clear on what you achieve for customers?   Does your marketing message reinforce that?   Are you marketing what it is you actually DO, rather than what you know or who you are…or worse: you are marketing some other businesses products […]
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practical-financial-planning
Describe Your Advice Services In Practical Terms To Get More Buy-In
by Tony Vidler        Advice should, almost by definition, be “practical”.  Your advice services should be practical in that can be applied in the real world to achieve real differences, and any advice in any of your areas of expertise should be a clear course of action that a client can use to achieve a […]
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new-clients
Getting A New Client Begins With 1 Thing….
by Tony Vidler        When I ask advisers what is the number 1 thing in getting a new client I nearly always get an answer linked to marketing…the new client needs to be found via one method or another.  I see the logic of that answer, but disagree with it.  A prospect is found via marketing […]
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