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The most preferred, and most effective, client communication tool?
by Tony Vidler        Engaging with clients and prospects is critical to getting the right business from the right people, and there is a surefire client communication winner (still): The humble electronic newsletter.   Let’s begin by thinking about what you are trying to achieve with any client engagement method and you will probably come […]
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creating brand advocates for ongoing referral business
Creating A Culture Of Client Advocacy For Your Practice
by Tony Vidler        In an ideal world all of our ideal clients would become active “brand advocates” for us…client advocacy would be the key driver of growth in our client base, wouldn’t it?  Our clients whey would be so in love with how our advice and expertise has positively changed their world that they’d […]
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educate your prospects to convert them into customers
You Can Become A Trusted Brand Before Clients Even Meet You
by Tony Vidler        For any individual adviser becoming “the trusted brand” in your target markets mind has to be the main marketing goal.  The importance of great engagement with prospective customers cannot be over-emphasised here…it is THE fundamental shift in effective marketing techniques over the last decade because it is the solution to the fundamental […]
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How are you planning to differentiate and stand out?
by Tony Vidler        You have to differentiate to stand out and attract business…but where do you do that. How do you do that? Well, it begins by thinking strategically about where you want to do it.   I remembering reading way back in one of the academic tomes on marketing that there were 5 […]
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get quick wins from your marketing
3 things your marketing message must do to get quick wins
by Tony Vidler        “Long term marketing ideas are great, but what do I need to do to get some quick results?”   A fair question…sometimes we need our marketing message to produce some pretty quick results – which it can do if you get 3 things right.   In this weeks Quick Tips video […]
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niche marketing
Target Marketing? Follow the seam of gold if you find it, but don’t spend money looking for it
by Tony Vidler        Whenever I hear advisers talk about target marketing they seem to think it is an “either/or” choice. One has to be focussed on the ideal client only and ignore everyone else, or alternatively, you have to be focussed on dealing with as many potential clients as possible and give up on […]
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Your key for unlocking endless creative content ideas
by Tony Vidler        How we engage with prospective customers has changed fundamentally in the last few years, and smart operators know that delivering engagement and meaningful content is critical to establishing authority, credibility and relevance for your target market.  In fact, ongoing engagement while consumers choose when they will engage is 90% of the […]
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Giving is good for business, so why not do it all year?
by Tony Vidler        It’s a distant memory I’m sure, but one of the things that everyone loves about the Christmas holiday season is it becomes noticeable that many folk relax just a little bit more….give others a bit more time and leeway…become just a little more charitable….and of course there are the client gifts.  […]
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10 Steps to an EFFECTIVE Marketing Plan
by Tony Vidler         There are 10 big steps to developing an effective marketing plan.  “Effective” in this context means a marketing plan which will get you enough of the right sort of customers for the resources you have available.  Getting results with the limited time and money you have in other words.   The […]
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3 Reasons Why Professionals Should Be Using Twitter
by Tony Vidler        It seems to be one of the least understood social media channels in the professional services world, and barely (or poorly?) used by many.   For any professional looking to build an audience and a personal brand centred on being an authority, or expert, in a particular area it is a […]
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