by Tony Vidler
To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 steps. Many professional services firms miss at least a couple of them, and inevitably are disappointed with the results of their advertising efforts.
That is not surprising really, given that so few advisory firms have someone on the payroll who has marketing training or significant marketing experience. After all, you don’t know what you don’t know if you’ve never been taught about it or had the pleasure of learning while wasting money on poor advertising campaigns.
It is a fairly logical process and easily learned though. The process is one thing though…obtaining clarity about your objectives and budget tolerance are a little tougher, and then there are a couple of even tougher things to figure out before you are likely to have a really effective advertising campaign.
In this weeks quick video we walk through the process and identify key questions that have to be answered in order to achieve it though…and get the results you were hoping for from your advertising…
Watch the video to learn more…