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4 Ways to make your emails effective marketing tools!
by Tony Vidler There is no doubt that the most frequently used method of business communication today is still email. One could go so far as to say it is still the dominant digital marketing medium. It begs the question “why don’t more professionals put more effort into making it a central part of […]
You know it is time to review the marketing plan when…
by Tony Vidler It seems advisers think this is the time of the year to review their marketing plan…but perhaps any time of the year is the “right” time to review it? The “right time” to review your marketing plan is when it isn’t providing the results you wanted, or needed in your […]
When you cannot think of a better way to market yourself, try this…
by Tony Vidler When all else fails and you are at a loss to market your particular value as an adviser, the safest marketing path is to sell “convenience”. We all know, because we all do it, it is simply more convenient to go to the supermarket than an array of specialty shops. […]
by Tony Vidler What financial advisers do is valuable, but it is often not compelling. Retirement is so far away…there’s plenty of time to do stuff, right? Insurance is important, but I’m probably not going to actually need it for a few years yet, right? And on it goes…we battle a lack of urgency […]
An easy way to get noticed in a busy world by Prospects
by Tony Vidler You often have to do something different to cut through the market noise and get noticed. In the digital age it can be remarkably effective to go low-tech, and re-visit some of the old ways. There is little doubt that very few people invest the time in creating and delivering […]
by Tony Vidler For marketing collateral to be truly effective it must have “readability”. If something is easy to read and comprehend quickly then it will be effective – assuming the actual message wasn’t rubbish to begin with. If you have a good offer, or story, or service and can word that […]
These 2 Questions Will Help Shape An Effective Message
by Tony Vidler There is a lot of material prepared by well educated, articulate and thoughtful professionals that leaves me going “Huh?’ when I read it. And I am not talking about their compliance-focussed advice process documents; I am talking about their attempted marketing or service communications. I find myself wondering what the […]
by Tony Vidler Which marketing tactics are worth considering for your professional promotion largely comes down at the start to being clear about whether you are wanting to be sen as a “General Practitioner” or whether you are trying to establish a position as a “specialist”. The tactics that will tend to work […]
by Tony Vidler Everyone wants “it” to be about them. Therein is the answer to “how to make marketing more effective today“…it has to be about them, and more importantly, it has to be personalised TO them. “Them” of course is whoever it is we are trying to appeal to and get to do […]
What A Practice Needs In Order To Achieve Exceptional Growth
by Tony Vidler Not everyone wants to have a business which achieves exceptional growth. Some want a business which just produces a steady income, or a job, and that’s ok. If on the other hand you aspire to have a high growth firm there are a couple of pretty important strategic decisions to nail. […]