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Why advertising doesn’t work sometimes
by Tony Vidler At some point most professionals consider using advertising as a means of lead generation, and usually it doesn’t work quite as well as they hoped. There are a few things to get right when it comes to creating advertising which generates the results you hoped for but the most obvious reason […]
by Tony Vidler There is no doubt you can advertise pretty much anything, anywhere, these days. Many of the methods and techniques are highly questionable now though in terms of effectiveness, or ROI. The majority of advisers considering advertising are not terribly interested in creating a brand awareness campaign…they are interested in generating […]
by Tony Vidler We learn as we go in professional services, and that is especially true when it comes to analysing why a marketing campaign was a “fail”. To be fair, few of us are trained in marketing at all so we do have to figure it out as we go along, and […]
by Tony Vidler To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 essential steps. Many professional services firms miss at least a couple of them, and inevitably are disappointed with the results of their advertising efforts. That is not […]
Create Effective Advertising By Starting With These 2 Things
by Tony Vidler At some point every professional struggles to create effective advertising. Typically the “struggle” is because 2 really big things are overlooked… Why are you doing it in the first place? Who are you doing it to attract? All the hard work which follows, such as creating a compelling offer […]
by Tony Vidler I’ve been running a terribly unscientific survey to find out if advertising for lead generation is dead for todays advisers. Basically the deeply analytical process has consisted of asking advisers continually for the last year whether they are doing any advertising, and whether they are getting any new enquiries from it. […]