prospecting

face-2-face

Does Face-to-Face Time Fuel Referrals Really?

September 15, 2026

Virtual meetings are efficient, but if there is one thing that can help any professional fuel referrals it is face-to-face time with clients and influencers. Actual getting-together-with those other humans more often tends to lead…

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The Formula For Positioning Yourself For Ideal Clients

May 29, 2026

“Poor positioning of yourself and what you can achieve for your ideal clients is the number 1 reason for ideal business opportunities not coming to you….” Many professionals experience the frustration of good clients doing…

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The Shortcut To Creating Trust

May 22, 2026

Simply creating trust with a prospective client is the initial hurdle to having them engage in the advice process. To be fair the required level of trust initially is relatively low – can they trust…

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prospecting-barriers

12 Engagement Barriers That WE Must Address

May 15, 2026

There are many barriers which can prevent a prospect from engaging in the professional financial advice process, and those prospect barriers are our problem to address. WE have to try and eliminate or negate all…

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effective-advertising-campaign

The 5 Steps To An Effective Advertising Campaign

March 20, 2026

To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 steps. Many professional services firms miss at least a couple of them, and…

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Don’t overlook your low-hanging fruit

January 13, 2026

Have you ever thought about where the easiest wins are in getting new business? Or if you prefer; where the low-hanging fruit is? There will be latent opportunities inside most professionals businesses, and usually those…

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merge-in-acquisition

Is Acquisition – or Merger – Worth It?

December 2, 2025

Many firms facing increased overheads and infrastructure costs in the next few years are considering acquisition or merger strategies as a survival or growth strategy. Generally there appears to be 5 main reasons that advisers…

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goldmine-in-practice

How Big Is The Goldmine WITHIN An Advisers’ Practice?

September 19, 2025

Just how much opportunity is sitting inside the typical adviser practice? How much new business is waiting inside that existing database? It’s a goldmine. A report from a few years ago highlighted the point that…

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