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Make Your Testimonials Resonate With Prospects
by Tony Vidler Testimonials are great marketing, but they are losing their effectiveness to some degree. All is not lost however, as one small change CAN make them resonate with your target audience a little better. Consumers are not silly and they know we are never going to be silly enough ourselves to […]
by Tony Vidler “What do we have to get right for prospects to become clients?” “Remove or negate the barriers to them deciding to business” “What barrier?” “All of them…..” There are many barriers which can prevent a prospect from engaging in the professional financial advice process, and WE have to try and […]
by Tony Vidler Creating sufficient trust with a prospective client is the critical initial hurdle to having them engage with a professional advice process. We need to have potential clients open up about their financial history, health and family issues, their future dreams and aspirations….all the deeply personal things that they generally don’t […]
by Tony Vidler To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 essential steps. Many professional services firms miss at least a couple of them, and inevitably are disappointed with the results of their advertising efforts. That is not […]
by Tony Vidler I reckon our household is pretty common really. We are probably what could be called a pretty “common client”. It’s a pretty common target market for most professional services, and how the people in our house buy things is probably pretty common too. Like buying a tree as a present […]
by Tony Vidler Trade show and expo’s are potentially fabulous sources of qualified prospects if you are clear about who your target market is. A trade show focussed on “Big Boys Toys” where it is all about luxury items and cool gadgets for people with more money than they know what to do […]
by Tony Vidler Coming up with a winning headline or subject line is the first objective when writing for clients or prospects. Anything else we have to say in the body of the message just doesn’t really matter if we can’t get their attention and engagement first. Whether we are writing for a […]
by Tony Vidler Sad but true apparently: The average Goldfish has a greater attention span than the average human reader. That presents a bit of a challenge when it comes to us getting their attention, and then holding it long enough to make our point and get them interested in engaging with […]