by Tony Vidler       

When it comes to social media lead generation it would appear that the majority of professionals still have reservations about the effectiveness of it as a marketing strategy. Yet, everyone they know uses social to connect, research, engage and decide on future actions.  Somehow most think that all of these users can not be turned into prospective clients though.

It is clear that consumers are there in greater quantities than our business will ever need.  It is also clear that consumers are indeed using social media to find businesses and research them, and ultimately to decide whether to engage with them.  There is no doubt then that the correct approach to using social media by a professional can result in them engaging a significant volume of prospects.  There are STILL enormous opportunities in other words – if they get a few basics right.

The “basics” are actually really very basic indeed, but overlooked or taken for granted perhaps.  It is ignoring these basics of using social media that generally result in professionals concluding – usually after a ridiculously short period of time – that “social media doesn’t generate leads for my business – it is a waste of time“.

Well it isn’t if you get a few things right, as we explain in this weeks quick tips….

Watch the video to learn more…

You might also be interested in this related article:

Why You Should Think Of Prospects As “An Audience”