by Tony Vidler
When it comes to using social media for lead generation it would appear that the majority of professionals still have reservations about the effectiveness of it as a marketing strategy. Yet, everyone they know uses social to connect, research, engage and decide on future actions.
It is clear that consumers are there in greater quantities than our business will ever need. It is also clear that consumers are indeed using social media to find businesses and research them, and ultimately to decide whether to engage with them. There is no doubt then that the correct approach to using social media by a professional can result in them engaging a significant volume of prospects – if they get a few basics right.
The “basics” are actually really very basic indeed, but overlooked or taken for granted perhaps. It is ignoring these basics of using social media that generally result in professionals concluding – usually after a ridiculously short period of time – that “social media doesn’t generate leads for my business – it is a waste of time“.
Well it isn’t if you get a few things right, as we explain in this weeks quick tips….
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Beyond ROI: Measuring future brand success in more than dollars and cents. — Weber Marketing Group ow.ly/UsL830kynHw