by Tony Vidler
That is, getting other businesses to send their new clients to you. Unlike Center-Of-Influence (COI) marketing where an individual directs potential new client opportunities to you regularly, networking with other businesses to cross-promote services requires slightly different thinking and organisation.
It is not just about a personal relationship between you and the referrer, it is about creating synergies and compelling offers that make customers want to use both businesses.
In this quick video we discuss how to do that, and talk about a real life example that drove new business opportunities to both a planning business and a photography business…and resulted in more business for everyone together with clients who felt they were getting a fabulous deal.