Get other businesses to get you new business
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Get other businesses to get you new business

March 12, 2014

by Tony Vidler

imagesIn the perpetual search for new ways to get new clients many professional service firms overlook a really obvious, and incredibly lucrative, way of getting new clients.

That is, getting other businesses to send their new clients to you.  Unlike Center-Of-Influence (COI) marketing where an individual directs potential new client opportunities to you regularly, networking with other businesses to cross-promote services requires slightly different thinking and organisation.

It is not just about a personal relationship between you and the referrer, it is about creating synergies and compelling offers that make customers want to use both businesses.

In this quick video we discuss how to do that, and talk about a real life example that drove new business opportunities to both a planning business and a photography business…and resulted in more business for everyone together with clients who felt they were getting a fabulous deal.

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