What matters most on your website?
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

What matters most on your website?

July 15, 2020

by Tony Vidler  CFP logo   CLU logo  ChFC logo

What matters on your website the most is the stuff that we think about the least, and that is the very basic of basic stuff.  While we think about logo’s, layouts, CTA’s and how to generate enquiries we forget how consumers are using the websites, or rather, what they are using the websites for.

It pains me to say it, but like everyone else I have to constantly check on what I am doing with my website and to put what I think is cool and important to one side, and re-focus on what clients actually think is important.  Being a big believer in engagement marketing I do lots of content…in reality too much content….and people can get lost in that.  Sure some are going to the website specifically for content, but many (perhaps most) are not.

So, the key question has to be:

What really does matter the most for the users who use it most?

“What matters most is not the stuff that we think of first” because the stuff we think of first is not what clients and prospective clients tend to initially go looking for when they decide to visit our website.  Remember that for many they have already shortlisted you from search, or they’ve been recommended to you are doing a little bit of research.  Rarely is that first time visitor someone wanting to subscribe to the blog or newsletter.

There are a lot of things to get right with website design and use, but in the pursuit of “cleverness” and “cool” we often forget why the prospects came to our site in the first place.

So in this weeks Quick Tips video we discuss the essentials which make the website useful to visitors and prospects…before we go getting all clever about ourselves and our fabulous office decor….

Watch the video to learn more…

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