by Tony Vidler
Behavioural finance meets gaming meets technology and that means “marketing opportunity”.
One of the newer marketing concepts is “gamification”, and while it is being used in all sorts of industries to engage consumers with new products and services it doesn’t appear to have really attained any traction in professional services as yet.
Perhaps because professional services is a “serious business” it doesn’t lend itself to the concept of gamification?
Considering so much of what we do is serious and dull to consumers that would suggest that introducing gaming elements to help explain complex ideas or laborious scenarios would be helpful.
In this weeks Quick Tips video we have a look at one simple idea for using the concept of gaming, or gamification, to engage with prospects and clients that is based on a very old fashioned game…
…watch the video to learn more…
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