vidler Archives - Page 12 of 37

The Magnificent 7: who do you need if you want corporate clients?

by Tony Vidler One of more unusual things that has been observed over the years is that usually there are 7 people you have to get onboard to get a corporate client. Exactly who is in the “Magnificent 7” depends on the size of the firm, and even small firms will often involve 7 […]

The 4 Cornerstones Of Practice Value

by Tony Vidler Every self-employed financial adviser hopes to retire one day and cash in on their practice value. It’s usually a big factor in their own retirement planning. And so it should be, after what is usually decades of building a great business. Years of grind, rejection, self-investment and self-improvement and more than […]

Just BECAUSE…..

by Tony Vidler One of the most powerful words in sales and marketing is “because”….and it doesn’t get used enough. …with BECAUSE we can link ideas of logic and emotion. The linking of logic and emotion makes ideas far more powerful and memorable because we can feel and analyse simultaneously. More importantly though it is […]

Social Media: Are you hogging the conversation?

by Tony Vidler You should post on social media once a week. No. You should post 6 times a day! ummmm….how much is right? The short answer is “it depends”. It depends on the platform you are using, and it depends on your target audience and their appetite for content or engagement, and it […]

How do you know when you have a “great practice”?

by Tony Vidler “Great” is so subjective isn’t it? Having a “great practice” is a subjective assessment too…what is great to one adviser might be considered ordinary to another. But the true measure for each (I think) is: “When it is delivering the income and lifestyle that you imagined.” However, that outcome is potentially […]

Where should your Professional Development focus be: becoming a Brilliant Technician or an Orchestrator running the show?

by Tony Vidler Professional development is all the rage…the regulators and the professional associations and training providers in the compliance space are all putting it top of mind continuously. And virtually all of them have an extremely narrow focus when it comes to the concept of developing a professional. They want to develope brilliant […]

Why don’t you roll the dice and ask for referrals anyway?

by Tony Vidler On some things you just have to roll the dice and take your chances in life. Asking someone for a date….getting on a plane…or asking for referrals. It doesn’t always work out of course, but as a great hockey player once said: “You miss 100% of the shots you don’t take.” […]

The 10 Things That Successful Advisers Just Do Better

by Tony Vidler The most successful advisers just do better at some things than the average advisers…they are not necessarily better advisers. They just do some things better, and that makes them more successful. Most of those things they do better are not actually about being a better adviser, they are about being better […]

Improve your sales results with a quick “Kerbside Review”

by Tony Vidler One of the most effective ways to improve sales results is to spend 2 minutes on a reflective process after each client meeting – whether it was a good or bad one. It is the “kerbside review” (I know…USA spelling, but this concept did originate in America I believe!) If we […]

Give Client Gifts That Give Back

by Tony Vidler How much do clients really value the “business gift”? It is a nice gesture and usually generates a level of appreciation…but often it is a very very fleeting moment in the clients’ mind and quickly forgotten. There is a limit to the level of gratitude that can be achieved with a […]

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