by Tony Vidler
Advisers getting into content marketing or just trying to create an audience for their brand are often confused about how best to communicate – or develope a style which balances personality with professionalism. Inevitably they ask
The grammar-nazi’s certainly have their views and let us all know about it, and while they may be technically correct those of us in business (and the vast majority of consumers I’d suggest) are actually a lot more interested in getting a message to resonate with an audience, rather than write to pass examination from the grammar police. So with this in mind, be prepared to break the rules if you want to be effective.
There is always a bit of confusion too about what we mean when we start talking about writing in the “first person”, or “third person”, so here are the differences between them (just as a recap!):
In this weeks Quick Tips video we talk about what style is the most effective in trying to communicate with readers, and in particular how to use this first and third person stuff. One hint: writing effectively for readers sure isn’t done the way you were taught to write for teachers…
…watch the video to learn more…