by Tony Vidler
An excellent way to get some positive publicity and generate more “word of mouth” advertising for your business is to give some good publicity to other businesses.
That may sound a little strange…counter-intuitive even…but the priniciple of reciprocity is a powerful thing.
Pretty much everyone in professional services has clients who run businesses. In fact for many practitioners the only clients they have are business owners, so this can be an excellent method of generating goodwill.
The concept is simple, but the rationale behind why it works so well is powerful. By helping to promote, or showcase, your clients businesses you tap into some of the most powerful principles of behavioural psychology and create genuine goodwill. In this weeks Quick Tips video we talk about why it works so well, and how to go about doing it…
…watch the video to learn more…