Know and Use the Principles Of Influence Deliberately
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Know and Use the Principles Of Influence Deliberately

September 8, 2023

by Tony Vidler  CFP logo   CLU logo  ChFC logo

One of the most important pieces of work for professional advisers in the last 3 decades would have to be Robert Cialdini’s Principles Of Influence.

Essentially he has distilled the lessons of human behaviour into a relatively small group of principles which most humans are influenced by.  There are exceptions of course, but generally they apply regardless of ethnicity, religion, nationality or anything else.

They are fundamental to human behaviour.

Understanding them helps professionals to influence their clients, and influencing clients to act, or not act, is what professional advice is all about.

If you are unfamiliar with these principles of influence, then

Watch the video to learn more…

You might also be interested in this related article:
The 10 Things That Top Performing Advisers Just Do Better
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