by Tony Vidler
At some point most professionals consider using advertising as a means of lead generation, and usually it doesn’t work quite as well as they hoped.
There are a few things to get right when it comes to creating advertising which generates the results you hoped for but the most obvious reason why advertising doesn’t work is because the wrong medium, or channel, has been chosen to begin with. The people you are trying to attract the attention of simply are not there…..
In this quick video we explore the 4 basic things that you need to think about in order to choose the most effective advertising medium, before you go ahead and spend your money.