Why advertising doesn’t work sometimes
Marketing Ideas & Sales & Marketing for Professional Services

Why advertising doesn't work sometimes

February 12, 2014

by Tony Vidler  CFP logo   CLU logo  ChFC logo

At some point most professionals consider using advertising as a means of lead generation, and often times it doesn’t work quite as well as they hoped.

 

The most obvious reason why advertising doesn’t work sometimes is because the wrong medium, or channel, has been chosen to begin with.  The people you are trying to attract the attention of simply are not there…..

 

…so how do you choose the right channel for the audience you want to attract?

 

In this quick video we explore the 4 basic things that you need to think about in order to choose the most effective advertising medium, before you go ahead and spend your money.

 

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