Use the title prospects would search for, not what the industry calls you.
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

Use the title prospects would search for, not what the industry calls you.

October 28, 2020

by Tony Vidler  CFP logo   CLU logo  ChFC logo
A simple tip to strengthen your ability to get found by your ideal prospects when they are searching online: use the title that THEY would use for someone like you, not the title we might use with our industry peers.


It sounds a simple thing, but it is an area that many many professionals overlook, or just plain get wrong.  Search, or SEO, is critical to getting found by ideal prospects today because they are pretty much all googling to check out potential professionals – even after they’ve been recommended to a particular person.


An important area for search that many professionals miss is the title area of their LinkedIn profile – it is prime search real estate!


In this weeks quick tips we discuss exactly what area that is in LinkedIN, and how to go about using it effectively to get found by prospects…


Watch the video to learn more…

You may also find this useful:
Keep It Simple: Give Prospects What They Want When They Google For An Adviser
Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 311 other followers

Facebook: 2831, Twitter: 13462, LinkedIn: 689

Follow tonyvidler on

Comments (0)

Leave a Reply