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The Continuous Cycle That Is Social Media Marketing
by Tony Vidler Marketing via social media is a bit like riding a bike: you have to keep pedalling that cycle or the lack of momentum will make it fall over. Many professionals beginning with social media as part of their marketing mix fail to recognise that continual movement is a critical part of making […]
by Tony Vidler Online search matters for every professional today, no matter what sort of practice they are trying to build or what type of clients they are trying to attract. It matters even if you think you aren’t using digital marketing tactics. Because even if you are marketing in traditional (offline) […]
by Tony Vidler I’ve been running a terribly unscientific survey to find out if advertising for lead generation is dead for todays advisers. Basically the deeply analytical process has consisted of asking advisers continually for the last year whether they are doing any advertising, and whether they are getting any new enquiries from it. […]
How to use your most valuable online real estate well!
By Tony Vidler CFP CLU ChFC The most valuable piece of online “real estate” any professional has today is their LinkedIn Summary section. It is searchable content, and there is LOADS of room to tell your story or compelling points of difference, or highlight your expertise….yet so many professionals barely use 50% of the space […]
Use the title prospects would search for, not what the industry calls you.
By Tony Vidler A simple tip to strengthen your ability to get found by your ideal prospects when they are searching online: use the title that THEY would use for someone like you, not the title we might use with our industry peers. It sounds a simple thing, but it is an area that […]
This is the secret to getting customers enthused when our products are boring
by Tony Vidler How can we create or transfer enthusiasm to a customer when: Our products are as boring as the boring-est thing ever. The Value that customers receive from financial services products could be years and years and years away….if “physical value” actually ever turns up at all. That sort of makes good […]
by Tony Vidler Plenty of research is telling us that our future clients are making buying decisions differently today, than say 5 years ago. Yet despite the impact of online content and search many consumers still ask their friends and family for recommendations. How do we prepare our existing clients for that moment […]
Here is the closest thing you’ll get to a “free lunch”
By Tony Vidler It would have to be of the more valuable free things you’ll ever find if you want to grow your business: Google Keyword Planner. It is the closest thing there is to a “free lunch”. In fact it is probable the closest thing you’ll find to an ongoing series of free […]