Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Other useful resources
Facebook: 0, Twitter: 13971, LinkedIn: 689
Social Media: Are you hogging the conversation?
by Tony Vidler You should post on social media once a week. No. You should post 6 times a day! ummmm….how much is right? The short answer is “it depends”. It depends on the platform you are using, and it depends on your target audience and their appetite for content […]
by Tony Vidler If you want to get found – and chosen – by prospects you really need to nail that LinkedIn profile! It is the easiest – and cheapest – way to get a good online presence if a prospect does decide to check you out (and most do I’d guess). Surprisingly […]
by Tony Vidler Referral business is pure gold…it is the Holy Grail for advisers to be running a business where they are only working with referrals. Most have the problem of having to sit back and wait for clients or centre’s of influence to refer, but you can generate the referrals you want […]
Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods. As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
by Tony Vidler Sharing great content on LinkedIn certainly helps in building a professional profile and to showcase your areas of expertise, and it is a very simple thing to do. Most LinkedIn users who have done more than set up their basic profile have figured out how to share someone elses update […]
by Tony Vidler “Advisers are finding success using social sites to cull prospects, build their brand, communicate with clients and improve their referral network” according to a recent article by Liz Skinner. Apparently some 85% of advisers in the US are now actively using social media if the results of a survey of just […]
To Friend or Not-Friend With Clients on Social Media? Well, are you a Burkini or a Naturist?
by Tony Vidler Connecting with clients on social media can lead to genuine friendships and closer relationships, which equals greater lifetime value of the client, right? But then….it can kill professional client relationships too. So what is the right thing to do when it comes to befriending clients on social channels? Friend, or […]
by Tony Vidler Too many referrals today are not converting into clients for too many professionals – and all too often the professionals are puzzled about why that is. Basically it comes down to us not looking good enough on line. Todays referrals often do a quick search before deciding whether to meet […]
5 EASY Ways To Use Social Media To Get Noticed By Your Prospect
by Tony Vidler Advisers keep saying that they struggle to get noticed by their ideal prospects. Advisers also keep saying that they can’t see the point of social media. Uhhhmmm….maybe the thing they can’t see the point of is the very thing that will fix the other thing? Let’s say you […]
How to use your most valuable online real estate well!
By Tony Vidler CFP CLU ChFC The most valuable piece of online “real estate” any professional has today is their LinkedIn Summary section. It is searchable content, and there is LOADS of room to tell your story or compelling points of difference, or highlight your expertise….yet so many professionals barely use 50% of the space […]